Chester's Opens In Love's Travel Plaza
Ocala, FL Love's will be the newest Chester's location
June 13, 2011 // Franchising.com // Loves OcalaOcala, FL - Chester's, the leading fried chicken foodservice offering in the convenience store category, announces the grand opening of its newest location in Ocala, FL. Owned and operated by Love's Travel Stops, this new Chester's is located just off interstate 75 at exit 358.
A special grand opening event was held on Thursday, June 9th. It is the third location that the company has cobranded with Chester's this year. Other locations that Love's has opened this year include Pueblo, Colorado and Flowood, MS.
Love's Travel Stops & Country Stores is a family-owned company headquartered in Oklahoma City. Love's was established in 1964 and has since grown to over 200 Travel Stops & Country Stores throughout the United States.
Love's was Chester's first franchisee, and today is the largest franchise operator in the system, with over 50 Chester's and Chester Fried locations in travel plazas across the United States.
"Working with a national brand like Chester's has proven to be successful for us," said Joe Cotton, Director of Restaurant Services for Love's Travel Stops & Country Stores. "The marketing support we get from Chester's is a much needed boost that we could only get from a strong foodservice partner."
This new location will cater to its customers by offering free internet access, dine-in seating, a game room, as well as various foodservice options. The new Chester's, which will be co-branded with Subway, plans to offer its customers take-out, dine-in, and catering options.
"We are excited to catapult the brand forward through growth with Love's Travel Stops and Country Stores," stated James Venable, Director of Operations at Chester's International. "Their motto of Clean Places, Friendly Faces meshed with Chester's Fresh Fried Chicken makes it a welcome stop on the freeway system."
Chester's a leader of quick serve restaurant (QSR) concepts with more than 1,800 Chester Fried licensed and Chester's franchised locations. Chester's offers high quality, great tasting products, flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides. For more information, please visit our Web site at: www.chestersinternational.com.