All Sotheby's International Realty Listings Worldwide Now Available via SIR Mobile

June 20, 2011 // Franchising.com // PARSIPPANY, N.J., -- Sotheby's International Realty Affiliates LLC today announced its network's property listings outside the United States now are available via SIR Mobile, the brand's dedicated mobile application.

SIR Mobile, which launched domestically December 2010, is a free Sotheby's International Realty® mobile application that works on standard cell phones and smart phones across all mobile carriers, allowing consumers to not only view all listings in each individual market via local brokers' Internet Data Exchange agreements, where applicable, but all Sotheby's International Realty listings worldwide as well.

The app uses GPS to identify homes for sale in the user's immediate geographic area, when available. Users also can search by a U.S. address, city or zip code to see property details including price, square footage, estimated mortgage, taxes, features, maps and pictures for all homes for sale in a specified area.

"SIR Mobile is leading the charge on the growing mobile marketplace and helping our network own the mobile relationship with current and potential clients," said Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC. "SIR Mobile is unique in that it offers downloadable apps for the iPhone, BlackBerry, Android, Palm and standard cell phones across all carriers, as well as a mobile web search version, enabling our network to virtually reach all homebuyers that use mobile devices, anywhere in the world."

SIR Mobile features include a Refine Search capability that allows users to narrow their search by selecting a price range, property type and number of bedrooms and bathrooms. If a user has questions or wants a tour of the property, the Call feature immediately connects them to a Sotheby's International Realty representative. A new Contact feature allows them to either call or e-mail the agent for additional property information from within the app. Additional enhancements include the ability to save a search or favorite properties to view later, send a property to a friend via text or e-mail and forward the SIR Mobile app to any cell phone user via text message.

To download the app, consumers can text "SIR" to 87778, or click on the SIR Mobile app link found on sothebysrealty.com to send a text message to their phone with a link to download the app. Those using their smart phone can download the free app directly from the Apple, Blackberry, Android and Palm stores.

The SIR Mobile app was created by Smarter Agent, the leading mobile real estate provider in the United States, to create innovative ways for buyers to search for homes and interact with their agents.

The Sotheby's International Realty network currently has more than 11,900 sales associates located in approximately 560 offices in 42 countries and territories worldwide.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

Media Contact
Jennifer Zimmerman
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
1 Campus Drive
Parsippany, NJ 07054
(973) 407-6375
Jennifer.Zimmerman@sothebysrealty.com

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