Donatos Launches Faster, More Efficient Online Ordering System

Revamped platform simplifies ordering process for customers

June 22, 2011 // Franchising.com // COLUMBUS, Ohio – Donatos Pizza believes in the importance of providing a great customer experience, from the time the order is placed until the customer enjoys the final bite. That belief, with the help of valuable customer feedback, has inspired Donatos to reshape its online ordering system.

"We think customers will be pleased with how user-friendly the new online ordering site is," said Todd Young, vice president of operations for Donatos Pizza. "The new platform makes ordering simpler, with fewer clicks, and is now twice as fast as our original system."

Customers will find several new features on the revamped online ordering site, including:

  • A drag-and-drop cart that allows users to add items to their order and customize those items, including Donatos' signature pizzas
  • A quick and easy payment system that allows customers to pay for their orders on one page
  • A new profile page that holds multiple delivery addresses, favorite orders, and order history
  • A coupon tab where customers can enter their zip codes and find deals unique to their specific locations
  • New animation which includes photos of each product on the menu

"We believe it's important to give our customers a variety of ways to access Donatos products," Young said. "The new online ordering system gives them another convenient way to get their favorite pizzas, salads, subs and sides."

The new system can be used to place carryout and delivery orders. To check out the new online ordering system, learn more about Donatos' quality products or locate the nearest store visit www.Donatos.com.

About Donatos Pizza

Donatos Pizza, founded in 1963 by Jim Grote, is family-owned and operated, and headquartered in Columbus, Ohio. The creator of Edge to Edge® pizza, Donatos Pizza is recognized as the gold standard in pizza, using only the freshest ingredients and highest food and safety standards to create delicious, quality products. Donatos and its franchise partners operate more than 170 stores in six states, and its products are proudly served at more than 20 entertainment and sports venues. For more information on Donatos Pizza, visit www.donatos.com.

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