easyhome Ltd. Announces the Grand Opening of its First Stand Alone easyfinancial Location in Toronto, ON
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easyhome Ltd. Announces the Grand Opening of its First Stand Alone easyfinancial Location in Toronto, ON

Grand Opening on Saturday, June 25, 2011 at 10 am

MISSISSAUGA, ONTARIO--(Marketwire - June 23, 2011) -easyhome Ltd. (TSX:EH), Canada's largest merchandise leasing company and a growing provider of financial services, is pleased to announce the opening of its first stand alone easyfinancial location in Toronto, Ontario on Saturday, June 25, 2011 at 10 am. To celebrate, the first 30 customers to arrive at the store will receive a free prepaid reloadable card!

"The opening of our first stand alone easyfinancial location expands our financial services footprint in Canada," said David Ingram, easyhome's President and Chief Executive Officer. "Through our lease-to-own and financial services businesses, we have steadily built a strong base of customers that were previously underserved by traditional retail and financial service organizations. With this new store, we can grow our customer base further and deliver comprehensive financial service solutions for consumers who are looking for alternatives."

Conveniently located at 2013 Lawrence Avenue West, the store features an alternative lending option for Canadians looking for financial products that are more affordable than payday loans and more accessible and obtainable than those offered by traditional banks. At easyfinancial, customers can obtain short-term loans of up to $3,000 and receive the funds within 24 hours from approval.

"Stand alone easyfinancial locations will complement our existing easyfinancial kiosk network which is nearing its maximum capacity, allowing us to reach customers through a second distribution channel and provide additional opportunities for expansion," said Mr. Ingram.

The store hours are Monday through Friday from 10 am to 7 pm and Saturday from 10 am to 5 pm.

About easyhome Ltd.

As of June 25, 2011, easyhome Ltd. will have 257 stores, including 40 franchised/licensed locations. The Company will also operate 72 easyfinancial kiosks within existing easyhome stores, one stand alone easyfinancial location and one national loan office. easyhome Ltd. is Canada's largest merchandise leasing company and the third largest in North America, offering top quality, brand-name household furnishings, appliances and home electronic products to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. In addition, the Company offers a variety of financial services, including loans, prepaid cards and cheque cashing through its easyfinancial services business. easyhome Ltd. is listed on the TSX under the symbol 'EH'. For more information, visit www.easyhome.ca.



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