Family-Oriented Beef 'O' Brady's Headed to Harlingen-McAllen-Brownsville

June 29, 2011 // Franchising.com // McAllen, TX – Beef 'O' Brady's, the 220-unit franchise of family sports pubs & restaurants, announced today the signing of its first Harlingen-McAllen-Brownsville franchise agreement in McAllen, TX. Best known for its great food and the ties it builds with its communities, Beef 'O' Brady's will soon be Harlingen-McAllen-Brownsville unrivaled setting where game time meets family time.

"I am honored to have the opportunity to grow the Beef 'O' Brady's brand in a completely new region," said local owner, Christian Hasbun Villarreal. "Beef 'O' Brady's is all about great food and getting involved in the community through local partnerships, and that combination will be welcomed news in McAllen."

The McAllen restaurant will be built with Beef 'O' Brady's new prototype in mind, which includes new color and design elements to refresh the restaurant's appeal while catering to a wider array of casual diners. The Beef `O' Brady's of McAllen will also feature large screen TVs, complemented by smaller screens for viewing from anywhere in the restaurant. It will also have interactive video games for children and a menu offering Buffalo wings, hand-breaded chicken tenders, salads, a variety of sandwiches, mix-and-match desserts and new fresh Angus burgers.

"We take a careful, diligent approach to finding our franchise partners, but Christian Hasbun Villarreal made the decision easy for us," said Chris Elliott, CEO of Beef 'O' Brady's. "Christian not only has the business experience and passion to uphold our brand's stellar reputation, but he also shares our community-oriented values."

The McAllen expansion comes just after the launch of several new innovations for Beef 'O' Brady's, including a lively new franchising website that features interactive, user-friendly tools to guide prospective franchise partners through its proven business model and fun brand culture.

In addition to the McAllen signing, the company is targeting several domestic and international markets for future development of the brand. Beef 'O' Brady's expects to open between 15 and 20 new locations this year, all of which will include elements of the new prototype.

Ironically, despite what its name implies, Beef `O' Brady's is best known for its Buffalo chicken wings. Originally, the chain's menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even "hotter" place to eat.

ABOUT BEEF 'O' BRADY'S

Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 220 locations in 20 states. Visit www.beefobradys.com for more information.

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