July 05, 2011 // Franchising.com // Love's Chester PicRhome, TX - Chester's, the leading fried chicken foodservice offering in the convenience store category, announces the grand opening of its newest location in Rhome, TX. Operated by Love's Travel Stops, this new Chester's is located at the intersection of Highways 287 and 114.
A special grand opening event was held on Thursday, June 30, which included a ribbon cutting ceremony and a guest appearance by Chester the Chicken.
Love's Travel Stops & Country Stores is a family-owned company headquartered in Oklahoma City. Love's was established in 1964 and has since grown to over 270 Travel Stops & Country Stores throughout the United States.
Love's was Chester's first franchisee, and is the largest franchise operator in the system today, with over 50 Chester's and Chester Fried locations in travel plazas across the United States.
This new location will cater to its customers by offering free internet access, dine-in seating and a game room, as well as various foodservice options. The new Chester's, which will be co-branded with McDonalds, plans to offer its customers take-out, dine-in and catering options.
"We are excited to catapult the brand forward through growth with Love's Travel Stops and Country Stores," stated James Venable, Vice President of Operations at Chester's International. "Their motto of Clean Places, Friendly Faces meshed with Chester's Fresh Fried Chicken makes it a welcome stop on the freeway system."
Chester's a leader of quick serve restaurant (QSR) concepts with more than 1,800 Chester Fried licensed and Chester's franchised locations. Chester's offers high quality, great tasting products, flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides. For more information, please visit our Web site at: www.chestersinternational.com.