Multi-Brand Franchisor's Strategic Growth Plan Progresses
July 08, 2011 // Franchising.com // SOUTHBURY, Conn. - FranchisESource Brands International (FSBI), the globally acclaimed multi-brand franchisor with five high-performance brands in its portfolio such as The Entrepreneur's Source® (TES), AdviCoach® and Decor & You®, announced today that it has acquired DIGIKIDS, the onsite child ID company offering the most advanced and affordable child safety ID available today. Terms of the deal have not been disclosed.
The move is a key component of FSBI's strategic growth plan. According to Terry Powell, founder and CEO of FSBI, the addition of DIGIKIDS to the FSBI portfolio immerses the company in a sector where it is not currently represented. "Acquiring DIGIKIDS supports FSBI's vision to remain atop the franchise industry as an innovator and trendsetter," said Powell, who has more than 25 years of experience in the franchise industry. "By applying our management systems and supporting DIGIKIDS with FSBI's infrastructure we can grow the brand into a household name nationwide."
Founded in 2003, DIGIKIDS currently has 12 units operating in eight states. With the acquisition, FSBI has moved DIGIKIDS to its company headquarters in Southbury, Conn. from Fort Worth, Texas.
DIGIKIDS provides the most advanced and effective child safety ID available today - using up-to-date, digital technology. With more than 2,000 children reported lost or missing every day in the United States, the service offering is in high demand. DIGIKIDS has developed patent-pending solutions that include highly advanced, fail-safe technologies. Quick, effective and secure, DIGIKIDS child ID services have raised the standard for child safety in the United States.
"When evaluating DIGIKIDS we could see that the company had a solution no one else could offer," said Powell. "That point of distinction appealed to us. You always want to have a product or service that others can't compete with, and that's what DIGIKIDS offers."
FSBI's plans with DIGIKIDS include continuing individual unit growth and enhancing franchise development with an Area Developer program to foster expansion into new markets. Plus, FSBI will initiate the formation of strategic partnerships and co-branding opportunities and will create new lines of products and services leveraging DIGIKIDS' technology.
"We see tremendous potential to grow DIGIKIDS in several ways," noted Powell. "With today's growing base of transitioning corporate professionals either seeking to enter entrepreneurism or forced into it, we're repositioning the DIGIKIDS franchise opportunity in a way that makes the investment more appealing to a wider audience."
With franchise fees starting at less than $30,000, DIGIKIDS offers a unique, affordable opportunity for individuals to get started on a path towards their desired income, lifestyle, wealth and equity. Complete with initial and ongoing training and marketing support, the DIGIKIDS franchise investment is ideal for individuals who want to make a difference in their communities with a much-needed service.
For more information about DIGIKIDS and available franchise opportunities please visit www.digikids-id.com or call (203) 405-2142
FranchisEsource Brands International (FSBI) is a multi-brand business coaching franchisor with high-performance brands dedicated to the advancement of the entrepreneur and those who aspire to be one. Today, FSBI's business coaching brands dominate the $1.5 billion business coaching market with a commanding 33 percent of the business coaching and consulting franchise market in North America. With a 25-plus year history in franchising, Terry Powell, CEO of FSBI, is recognized as the founder of the business coaching profession with the establishment of The Entrepreneur's Source®, AdviCoach®, Business Partner® Marketing Coach, Expense Reduction Consulting®, Decor & You®, DIGIKIDS®, Franchise Match® and Women Empowered by Business (WEBB).