Better Homes and Gardens Real Estate Expands to Arizona with the Addition of Better Homes and Gardens Real Estate Phoenician Properties

Phoenix Area Brokerage Looks to Leverage National Franchise to Enhance its Outstanding Customer Service Offering

PARSIPPANY, N.J. and SCOTTSDALE, Ariz. - Better Homes and Gardens® Real Estate LLC today announced the addition of Scottsdale, Arizona-based real estate firm Phoenician Properties to its franchise network. Founded in 2001, Phoenician Properties will now operate as Better Homes and Gardens Real Estate Phoenician Properties continuing under the direction of its broker/owner, Joseph B. Scarp.

Better Homes and Gardens Real Estate Phoenician Properties has 60 sales associates and offices in Scottsdale and Prescott, and serves the greater Phoenix, Prescott, Prescott Valley and Chino Valley markets. With this new affiliation, the Better Homes and Gardens Real Estate network now has more than 7,000 sales associates and more than 200 offices serving homebuyers and sellers in 22 states.

"The Better Homes and Gardens Real Estate growth story is one of strategic growth with the right companies in the right markets and Arizona is an exciting new area for us," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. "Phoenician Properties built its reputation on outstanding customer service, which is especially important in this market, and they share our core values, making them a wonderful addition to our brand. Beyond the diverse activity naturally occurring within the market, its warm climate attracts alot of out-of-state buyers looking to relocate or purchase a second home for the winter months."

"We had been independent since our founding 10 years ago, but knew that to stay competitive we needed to partner with a brand that has a clear vision for the future of real estate," said Scarp. "Today's informed consumer prefers agents who use the latest technology to add value to the home buying and selling experience. Better Homes and Gardens® Real Estate is clearly a pioneer in developing the best tools to help take our customer service to even higher levels of satisfaction."

Scarp noted that his clients cover a broad demographic, with Prescott serving as one of the top retirement destinations in the country and greater Phoenix seeing a strong first-time homebuyers market. "Better Homes and Gardens Real Estate is a brand familiar to everyone," said Scarp. "In a market as diverse as ours, and one that caters to an international clientele, a globally recognized brand is a strong differentiator."

Scarp is a past director of the Scottsdale Association of Realtors and a member of the National Association of Realtors, Scottsdale Area Chamber of Commerce, GoGetRealEstate.com national advisory council and the Broker/Agent Magazine advisory council.

The brokerage donates time and money to Power Paws Assistance Dogs, which provides highly skilled assistance dogs to adults and children with disabilities, Phoenix Children's Hospital and The Phoenix Rescue Mission.

For more information on Better Homes and Gardens Real Estate Phoenician Properties, please visit www.phoenicianproperties.com.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in 22 states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

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