Pizza Patron Debuts Toluquena Pizza, a Latin Twist on Old Favorite

Pizza Patron Debuts Toluquena Pizza, a Latin Twist on Old Favorite

Nation's No.1 Latin Pizza Brand Spices Up the Traditional American 3-Meat Pizza

DALLAS, TX--(Marketwire - Jul 20, 2011) - For a limited time, July through September, Pizza Patrón is offering the Toluqueña pizza, featuring a three-meat combination of pepperoni, ham and the company's new chorizo.

Pizza Patrón is well known for its Hispanic customer focus, and the Toluqueña pizza is a part of Pizza Patrón's strategy to bring a piece of home to its foreign-born customers, and to transport adventurous Americans across the border with the unique flavors of Mexico and Latin America.

"We took the popular U.S. three-meat pizza concept and inserted a true Latin flavor," said Andrew Gamm, brand director for Pizza Patrón. "Our Toluqueña pizza spotlights our new chorizo, which was developed to adhere to the quality standards of Toluca, Mexico, known worldwide for its chorizo."

In 2010, residents of Toluca, Mexico made the world's longest chorizo sausage measuring one kilometer which is over half a mile in length, according to CBS news.

The Toluqueña pizza is available for $6.99 for the extra large pizza familiar (family size). The pizza comes with a free side of jalapeños.

The Toluqueña pizza comes after the company's announcement that it will begin to carry the new chorizo as a permanent addition to its menu in all of its locations. The chorizo, which combines authentic Mexican and Latin American tastes, was released on July 1 after two years of development. Though the chorizo has been out for a short time, it has already become a hit for the brand.

"The word from our franchise partners is that the Toluqueño pizza is off to a better than expected start," Gamm said. "The option to top your pizza with chorizo has been a hallmark of Pizza Patrón for years and this new recipe gives our customers, particularly our foreign-born ones, exactly what they have been asking for."

Pizza Patrón continues to be a lightning rod for discussion regarding Hispanics in the U.S. The company plans to continue its commitment to ensure the brand reflects the contemporary Latino experience in the U.S. today. The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.

About Pizza Patrón

Pizza Patrón, America's No.1 Latin pizza brand, offers traditional pizza, wings and sides in its community-based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country, offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.



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