Venus Williams Joins Jamba Juice as Celebrity Spokesperson and Franchise Owner
International Tennis Star Celebrates First Store Opening in Washington D.C. Metro Area
EMERYVILLE, Calif., Jul 20, 2011 (BUSINESS WIRE) -- World recognized tennis star and business entrepreneur, Venus Williams, has teamed up with Jamba Juice (NASDAQ: JMBA) to promote the healthy, active lifestyle brand as celebrity spokesperson for the brand. Ms. Williams is also a Jamba Juice franchise store owner and has plans to open five stores in the Washington D.C. Metro Area over the next two years.
Ms. Williams was in Bethesda, Maryland on July 6 to celebrate the opening of her first Venus Williams-Jamba Juice store, which is located in the Westfield Montgomery mall. She expects to open a second store in the Washington D.C./Maryland market before the close of 2011.
"My goal is to help inspire our nation's youth to become more active and to make better dietary choices. As a recognized healthy, active lifestyle brand that offers simple menu solutions for eating right while engaging in healthy activities, Jamba Juice is a perfect fit to help me in that endeavor," said Venus Williams, tennis star and entrepreneur. "I am excited to be opening stores this year and proud to be a part of the Jamba Juice organization."
"We are thrilled to have attracted such a high caliber healthy lifestyle advocate, sports professional and entrepreneur as Venus Williams to support our brand," stated James D. White, chairman, president and CEO, Jamba Juice Company. "We share her passion when it comes to helping our nation's youth lead healthier lives. She will be an outstanding champion for Jamba Juice and we are very excited to be partnering with her."
In her role as Company spokesperson, Ms. Williams will represent Jamba Juice, one of her favorite health and wellness brands, in key advertising and marketing campaigns, through personal appearances and in digital and social media activities.
About Jamba, Inc.
Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of April 19, 2011, Jamba Juice had 741 locations in the United States consisting of 434 franchise-operated stores, 307 Company-owned stores and two international stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).
About Venus Williams
Venus Williams became a professional tennis player at age 14, beating the #50 player in the world in her first match. The first African-American to reach the number one ranking as a professional in either the men's or women's game, Williams continues to be ranked at the very top of the professional rankings. She graduated cum laude with a degree in fashion design from the Art Institute of Ft. Lauderdale. Forbes magazine recently named Ms. Williams on many lists including: The World's Most Powerful Women and the Top 100 Most Powerful Celebrities. In addition to her professional tennis victories, she has a fashion line, EleVen by Venus Williams, and an interior design firm, V Starr Interiors. A multiple Grand Slam singles champion and three-time Olympic Gold Medalist, Williams resides in Palm Beach Gardens, Florida. Venus Williams' website is http://www.venuswilliams.com.
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SOURCE: Jamba, Inc.