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Venus Williams Joins Jamba Juice as Celebrity Spokesperson and Franchise Owner

By: Jamba® |  1,021 Shares     140 Reads

International Tennis Star Celebrates First Store Opening in Washington D.C. Metro Area

EMERYVILLE, Calif., Jul 20, 2011 (BUSINESS WIRE) -- World recognized tennis star and business entrepreneur, Venus Williams, has teamed up with Jamba Juice (NASDAQ: JMBA) to promote the healthy, active lifestyle brand as celebrity spokesperson for the brand. Ms. Williams is also a Jamba Juice franchise store owner and has plans to open five stores in the Washington D.C. Metro Area over the next two years.

Ms. Williams was in Bethesda, Maryland on July 6 to celebrate the opening of her first Venus Williams-Jamba Juice store, which is located in the Westfield Montgomery mall. She expects to open a second store in the Washington D.C./Maryland market before the close of 2011.

"My goal is to help inspire our nation's youth to become more active and to make better dietary choices. As a recognized healthy, active lifestyle brand that offers simple menu solutions for eating right while engaging in healthy activities, Jamba Juice is a perfect fit to help me in that endeavor," said Venus Williams, tennis star and entrepreneur. "I am excited to be opening stores this year and proud to be a part of the Jamba Juice organization."

"We are thrilled to have attracted such a high caliber healthy lifestyle advocate, sports professional and entrepreneur as Venus Williams to support our brand," stated James D. White, chairman, president and CEO, Jamba Juice Company. "We share her passion when it comes to helping our nation's youth lead healthier lives. She will be an outstanding champion for Jamba Juice and we are very excited to be partnering with her."

In her role as Company spokesperson, Ms. Williams will represent Jamba Juice, one of her favorite health and wellness brands, in key advertising and marketing campaigns, through personal appearances and in digital and social media activities.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of April 19, 2011, Jamba Juice had 741 locations in the United States consisting of 434 franchise-operated stores, 307 Company-owned stores and two international stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Venus Williams

Venus Williams became a professional tennis player at age 14, beating the #50 player in the world in her first match. The first African-American to reach the number one ranking as a professional in either the men's or women's game, Williams continues to be ranked at the very top of the professional rankings. She graduated cum laude with a degree in fashion design from the Art Institute of Ft. Lauderdale. Forbes magazine recently named Ms. Williams on many lists including: The World's Most Powerful Women and the Top 100 Most Powerful Celebrities. In addition to her professional tennis victories, she has a fashion line, EleVen by Venus Williams, and an interior design firm, V Starr Interiors. A multiple Grand Slam singles champion and three-time Olympic Gold Medalist, Williams resides in Palm Beach Gardens, Florida. Venus Williams' website is http://www.venuswilliams.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook," "believes," "expects," "appears," "may," "will," "should," "anticipates," or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. Neither company assumes any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

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