7-Eleven(R) Brings Comic-Con and Cowboys & Aliens to Fans with Comic Expert-Turned-Action-Reporter Art Baltazar

DALLAS, Texas, and SAN DIEGO, Calif., July 20, 2011 // PRNewswire // — 7-Eleven® announced today it plans to give its fans an insider's look at Comic-Con International, the largest comic book and popular arts convention in the world, as seen through eyes of on-site roving reporter Art Baltazar. Baltazar, an award-winning comic artist and writer, will spend five fun-filled days at Comic-Con from July 20-24, bringing 7-Eleven fans and Comic-Con enthusiasts across the country exclusive content and previews for the upcoming movie Cowboys & Aliens, in theaters July 29. Fans can follow Baltazar's adventures through 7-Eleven's, Slurpee's and Baltazar's Twitter and Facebook pages.

In Cowboys & Aliens, blockbuster filmmaker Jon Favreau directs Daniel Craig and Harrison Ford in an event film for summer 2011 that crosses the classic Western with the alien-invasion movie in a blazingly original way. Joined by an arsenal of top moviemakers — Steven Spielberg, Ron Howard, Brian Grazer, Alex Kurtzman and Roberto Orci — Favreau brings an all-new action thriller that will take audiences into the Old West, where a lone cowboy leads an uprising against a terror from beyond our world. 7-Eleven's man-about-town reporter will be stationed at the Cowboys & Aliens world premiere on Saturday, July 23, to give fans an up-close and personal look at all the red carpet action.

In addition to keeping the masses updated on all things Cowboys & Aliens and Comic-Con, 7-Eleven will provide fans with free Slurpee® drinks to beat the California heat at its Slurpee trailer, which will be located in the PETCO Park parking lot during Comic-Con. The Slurpee trailer will be cooling off the crowds from 9 a.m. to 7 p.m. July 21-23.

Eleven San Diego downtown-area 7-Eleven stores will offer film-themed freebies daily from July 21-23, while supplies last. Those stores are located at: 525 C Street; 1670 Kettner Boulevard; 1223 Market Street; 600 West Grape; 1150 Broadway; 555 West C Street; 417 9th Avenue; 1010 Second Avenue; 1007 5th Avenue; 1469 State Street; 1631 6th Avenue. Additionally, these select stores will carry an exclusive 7-Eleven collector cup set that features Cowboy & Aliens themed Slurpee cups, Super Big Gulp cups, the light-up Wrist Blaster Slurpee mug, and a limited edition set of playing cards.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,800 7-Eleven® stores in North America. Globally, there are close to 42,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.


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