Wild Birds Unlimited, Inc. Adopts Engage121 as Its Social Media Management Solution

Specialty Retailer Plans to Support 275 Stores Through Social CRM Solution

NORWALK, CT--(Marketwire - Jul 26, 2011) - Engage121, Inc., a social media management software company, announces that Wild Birds Unlimited, Inc., the original and largest backyard bird feeding and nature specialty retail franchise system, selected the Engage121 Enterprise portal as its social network software solution.

By implementing Engage121, Wild Birds Unlimited will be able to fully participate in the social community of avid hobbyists who enjoy backyard birding while supporting the local social efforts of its more than 275 stores across North America.

Margaret Collins, Media and PR Manager of Wild Birds Unlimited, Inc., explained that, "The Wild Birds Unlimited mission is to bring people and nature together. Social media is the perfect tool to do that, and we chose Engage121 to support our network of stores in one place, quickly and easily."

Wild Birds Unlimited aims to increase its social media presence. Jim Carpenter, Founder and CEO, noted at the company's Annual Meeting, "2011 is the year that Wild Birds Unlimited will fully step into social media. Social Media is part of an overall marketing strategy that will not only engage our current customers in the hobby, but also enable us to help more people enjoy the hobby who are not yet familiar with Wild Birds Unlimited."

Engage121's CEO, Jon Victor, stated, "The passionate customer base and network of Wild Birds Unlimited stores represents a great opportunity to leverage what Engage121 does best -- create, manage and measure social media marketing across a hub and spoke organization through one powerful tool. We are excited that they are joining our roster of specialty retail clients, and we look forward to helping them bring great content to their fan base."

About Wild Birds Unlimited

Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 275 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Visit their Web site, shop online and learn how you can operate your own Wild Birds Unlimited nature shop at www.wbu.com.

About Engage121, Inc.

Founded in 1998, Engage121, Inc. offers the most comprehensive social media management software solution for both national brands and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit www.engage121.com.



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