Anytime Fitness Arrives in The Netherlands, Opens First Club in Susteren
Coming Soon to Gulpen and Landgraaf; Long-Range Plans Include Serving the Entire Benelux Region
HASTINGS, Minn., July 27, 2011 // PRNewswire // -- Anytime Fitness, the world's largest and fastest-growing co-ed fitness club chain continues to accelerate its international expansion -- this time, with the opening of its first club in the Benelux region (Belgium, Netherlands, Luxembourg) in Susteren, Netherlands.
Susteren opens its doors a year after a master franchise agreement was signed to bring the Anytime Fitness concept to the Benelux region -- a plan that aims to open as many as 150 clubs over the next 10 years.
"It's been my dream to make healthy lifestyles more affordable and accessible for people in the Benelux, and we're off to a great start in Susteren," says master franchisee, Petro Hameleers. "By strategically placing clubs closer to where people live and work, we're eliminating any barriers that could prevent our members from working out. And, being open 24/7 provides added convenience."
If Susteren is any indication, Anytime Fitness is poised to do very well in the Benelux markets. In its pre-sale, Susteren signed up 154 members, and now averages 15-25 new members every week. Gulpen's pre-sale is currently underway, on pace to sign up 150 members, and scheduled to officially open at the end of August. The third club to open in the Netherlands will be in Landgraaf, slated for an October opening.
"In a highly competitive, densely populated region, we're confident that the simplicity and convenience of Anytime Fitness will not only appeal to, but meet the needs of Dutch consumers," says John Kersh, Vice President of International Development for Anytime Fitness.
Similar to Anytime Fitness clubs in the United States, the gyms in the Benelux will feature a wide variety of cardio equipment and strength training machines; and offer tanning and personal training packages.
For more information regarding the Susteren club, please visit: http://www.anytimefitness.nl/nl-nl/clubs/NL-1001/gym-Susteren-Limburg-fitness-center
About Anytime Fitness
Founded in 2002, Anytime Fitness is now the fastest-growing fitness club franchise in the world, with more than 1,600 clubs worldwide. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well-maintained facilities which feature top-quality exercise equipment. Clubs are now open in 49 states, Canada, Mexico, Australia, New Zealand, the United Kingdom, Grand Cayman, Netherlands, Poland, and Japan. Join one club and have access to them all. Members also enjoy free access to AnytimeHealth.com, the most comprehensive wellness website available.
* Photos of the club in Susteren available upon request.
SOURCE Anytime Fitness
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