August 01, 2011 // Franchising.com // A recent IT upgrade at the Card Connection head office, has allowed the company access to valuable resources, which will develop their design portfolio.
"Using the latest Mac equipment and software we have been able to create new and innovative greeting card designs, expanding and enhancing our range," explains Andrew Cutler, Sales and Franchise Director of Card Connection.
"Card Connection already has one of the largest ranges of greetings cards available in the franchised distribution market. These exciting technological developments will benefit our franchisees and valued retail customers by allowing them to display unrivalled selections of quality greeting cards to suit any occasion and demographic."
"Up until now it has only been possible to use specific imagery," explains Senior Creative Manager, Kelly Courtenay. "Now our designers have been trained to use new elements which we can access easily via the new IT system. This gives us massive scope and flexibility to further enhance our offering."
The new system has been applied in the development of Card Connection's latest Wedding and Anniversary range, which has just been launched in time for the spring and summer wedding season.