Jack in the Box(R) Expands Breakfast Menu with Jumbo Breakfast Platter

August 01, 2011 // Franchising.com // SAN DIEGO — Jack in the Box® is giving impetus to the age-old adage that breakfast is the most important meal of the day by offering a sizzlin' deal on everyone's breakfast favorites. For a limited time beginning today, guests can order a platter loaded with mini pancakes, scrambled eggs, hash browns and a choice of bacon or sausage – all for just $2.99, plus tax, at participating restaurants.

"Our new Jumbo Breakfast Platter is a great value for guests looking for a hearty morning meal," said Tracy Dunn, director of Menu, Marketing & Promotions for Jack in the Box Inc. "Many of our guests depend upon Jack in the Box to jumpstart their days, and we've long offered one of the industry's most varied breakfast menus to help them do just that. But times have changed and breakfast isn't just for the morning any more. With our full menu available all day every day, guests can also order the Jumbo Breakfast Platter for lunch, dinner or as a late-night meal."

[Note to media: The Jumbo Breakfast Platter is not available in Kansas City, Tulsa and Oklahoma City. A high-resolution image of the Jumbo Breakfast Platter is available at www.jackinthebox.com/corporate/press-room/photo-gallery/.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 550 restaurants in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.


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