Honest-1 Auto Care Shifts Franchise Growth into High Gear in 2011

Announces Signing of Five Franchise Agreements; Eco-Friendly and Family-Focused Auto Maintenance and Repair Shops to Open in Key Growth Markets

August 04, 2011 // Franchising.com // SCOTTSDALE, Ariz. – As Honest-1 Auto Care motors through the second half of 2011, the engine is primed for high performance franchise growth in the months ahead.

The national full-service auto repair and maintenance franchise, which is 100 percent ESA® Certified Eco-Friendly, today announced the signing of five franchise agreements. The deals will significantly increase Honest-1 Auto Care's presence in new markets as well as in regions where the brand has already established a loyal customer base. The developing units continue the brand's strategic franchise expansion in desirable U.S. territories with highly qualified entrepreneurs who are attracted to the Honest-1 Auto Care business model.

"These new agreements confirm that demand for our brand is building," said Jack Keilt, president and CEO of Honest-1 Auto Care. "We've carved out our niche and franchise investors can see the difference it makes on many levels. The time has come for more communities coast to coast to offer their residents a car care shop that is at once a welcoming environment and eco-friendly. Honest-1 Auto Care is proud to take the lead in meeting that call from consumers."

The deals struck will result in three new Honest-1 Auto Care locations in the Minneapolis/St. Paul market, one in Greensboro, N.C. and another in Princeton, N.J. They will join the 22 shops already operating in 11 states. Honest-1 already has established operations in Minnesota (three shops) and New Jersey (one shop).

"Our new franchisees are very astute entrepreneurs," added Keilt. "Executing our aggressive growth plans with franchisees of their caliber is a sign that we are attracting the right individuals for our proven business opportunity. We are very excited to have them join the Honest-1 family."

Honest-1 Auto Care's well-managed growth plan includes single-unit and multi-unit agreements as well as a recently re-designed regional developer program. The new regional developer opportunity does not place any requirement on individual entrepreneurs to open shops themselves; rather their focus is strictly on franchise sales and development in their protected territories.

In addition to practicing environmentally responsible auto repair and maintenance services, Honest-1 Auto Care is a family and female-friendly center, with clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children's play areas so parents can relax, comfortable chairs and couches, HDTV and complimentary custom coffee stations.

While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the ECO TuneUp® with our Eco-360 fuel treatment. Through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

Entrepreneurially minded individuals interested in franchising opportunities can contact Chip Baranowski at cbaranowski@honest-1.com or (480) 223-1300 ext. 106.

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 22 locations operating, Honest-1® plans to open 10 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine's 2011 "Franchise 500." For more information, visit www.honest-1.com.

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