August 15, 2011 // Franchising.com // Columbia, MD. — Boardwalk Fresh Burgers & Fries, known for its fresh, made to order hand pattied burgers and fresh cut fries, has finalized three new master franchise deals with experienced developers for 100 new restaurants across Northern New Jersey, Alabama, Indiana and Kentucky. The three new development agents will open a mix of franchised and sub-franchised restaurants in their respective territories. The deals are the latest in a series of large, master Boardwalk territories secured by seasoned multi-unit restaurant developers. Boardwalk Fresh Burgers & Fries currently has 9 restaurants open in 7 US states, and more than 300 additional new restaurants in development. The company plans to double its unit count to 18 operating restaurants by the end of 2011.
Learn more about Boardwalk Fresh Burgers & Fries' decision to expand via a master franchise growth model.
New Boardwalk franchisees Mukesh Banker and Naresh Bhadiyadara have secured the rights to open 30 Boardwalk Fresh Burgers & Fries restaurants in Northern New Jersey. The business partners are also multi-unit franchisees for Dunkin Donuts and Subway.
New Boardwalk development agent Umang Patel has secured the rights to develop 30 Boardwalk Fresh Burgers & Fries units across the state of Indiana and in parts of Kentucky including Louisville and Lexington. Patel is also a multi-unit Subway franchisee.
Koti Aluri, a serial entrepreneur with investments in the hotel, financial and banking industries, has purchased the entire state of Alabama for Boardwalk Fresh Burgers & Fries development. Aluri is also the master franchisee for Boardwalk in North Carolina, and owns 1 Boardwalk Fresh Burgers & Fries in Springfield, VA. In total, the developer will be opening 40 restaurants in Alabama, 4 additional restaurants in Virginia, and 20 in North Carolina, making him the largest master franchisee in the Boardwalk system.
The three new master franchisees join a group of seasoned developers who were also drawn to the Boardwalk Fresh Burgers & Fries master franchise model, including franchisees from Baja Fresh Mexican Grill, Dunkin Donuts, and Subway, and industry vets including the former CEO of Caribou Coffee and former COO of Jersey Mike's. As of August 2011, Boardwalk Fresh Burgers & Fries has nine area development partners with territories spanning 12 US states.
Said Boardwalk Founder and CEO Dave DiFerdinando, "The Development Agent program is designed for experienced multi-unit restaurant developers who want to grow beyond the limitations of traditional franchise agreements. Master franchising is an exceptional wealth building opportunity for entrepreneurs looking to capitalize on the Boardwalk brand and the fast growing better burger segment."
Based in Columbia, Maryland, Boardwalk Fresh Burgers and Fries is experiencing unprecedented growth. The fast casual "better burger" concept features made to order, hand formed, fresh ground beef burgers and fresh-cut Boardwalk fries cooked in 100% peanut oil, along with other family favorites such as hot dogs, grilled cheese, grilled chicken sandwiches, salads, and veggie burgers. The New York Times ranked Boardwalk Fries on their baseball stadium culinary scorecard, and AOL Small Business listed Boardwalk Fresh Burgers & Fries in their 2009 "Next Big Chain" report.
Paired with its sister company, Boardwalk Fries, Boardwalk Fresh Burgers & Fries has over 30 years of brand recognition. Keeping its inspiration of the ocean boardwalk theme, the concept provides a family-friendly atmosphere, and great food at great prices.