San Diego, California (August 15, 2011) - PRNewswire - IN2IT Nutrition & Fitness Franchising, Inc., announced today that it has granted an exclusive franchise for the New Port Richey and Trinity, Florida, areas to Michael and Christine Gilmore.
Michael’s law enforcement background and appreciation of the potential for growth in the health and fitness market made the Gilmores our first choice to acquire the rights and expand our IN2IT brand into Florida,” said Dennis Rieder, president of IN2IT Franchising, Inc. “Christine brings both corporate and personnel management experience which complements their team nicely,” Rieder added.
Reached for comment, Michael and Christine offered, “Together, we have this incredible passion and dedication to nutrition and fitness that will reinforce the values of the IN2IT franchise system!"
“The key factors in the IN2IT successful growth record has been the continued increase in demand for new and innovative fitness programs and the fast starts that each of our franchisees is experiencing because of the dual business revenue model combining both retail nutritional products and a gym facility under one roof,” said Carl Kosnar, Managing Partner of The Kosnar Group, franchise development consultants for IN2IT Franchising, Inc.
The major difference between IN2IT Nutrition & Fitness and all other competition can be summed up rather succinctly. No other company-owned or franchise retail nutrition store chain includes a combined gym facility offering personal fitness training, weight training, and cardio boxing, kickboxing and MMA training. Conversely, some gyms do offer nutritional products and sports supplements. However, the International Health, Racquet & Sportsclub Association (IHRSA) stated in its 2009 Profiles in Success Report, “2/3’s of all fitness clubs offer nutritional products. The irony is that nutritional sales only amount to 3% of club gross revenue.” The reason most gyms fail at selling nutritional products is that the employees are not sufficiently trained in nutrition. The other reason is that the compensation incentives offered to gym employees usually concentrate on selling gym memberships and not nutritional products.
IN2IT provides training regimens and products which are proprietary to IN2IT, offering a turn-key franchise with the franchisee and staff receiving full training and ongoing support. The Company sources and trains membership salespeople in addition to recruiting professional trainers for its franchisees. IN2IT has trained world champion bodybuilders, however, the vast majority of our members are women and men who are just interested in weight training and enjoying the benefits of our nutrition and fitness training program.
Potential IN2IT franchisees are required to pay a $25,000 franchise fee which is included in the $122,550 to $195,950 range of capital needed to get started. Location options range from retail strip shopping centers and mall kiosks to leased departments in hotels and big-box gyms. Absolutely no previous health, nutrition, and fitness experience is necessary to qualify for an IN2IT franchise.