Century 21 Real Estate Hosts Chinese Government Housing Delegation

Leading Real Estate Franchisor Exchanges Market Insights with Chinese Government Officials

August 17, 2011 // Franchising.com // PARSIPPANY, N.J. - Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, along with its parent company, Realogy Corporation, recently hosted a delegation from China comprised of central real estate government officials and executives from the CENTURY 21 master franchisee in China on a fact-finding tour in the United States.

On August 9, the 18-person delegation, led by Shen JianZhong, head of the Market Supervision Division, Ministry of Housing and Urban-Rural Department of the People's Republic of China (PRC), and Wang Ce, vice director of the Market Supervision Division, Ministry of Housing and Urban-Rural Department of PRC, visited the CENTURY 21® headquarters in Parsippany.

Donald Zhang, Chairman of CENTURY 21 China who traveled with the delegation, had asked Century 21 Real Estate LLC to serve as host during the group's stateside visit. Richard A. Smith, president and CEO of Realogy, welcomed the Chinese government housing delegation, and Rick Davidson, president and CEO of Century 21 Real Estate LLC, moderated the day's discussions which covered a host of real estate topics, including:

  • Current U.S. housing market trends
  • U.S. government policies addressing challenges in the market
  • The real estate bubble and its impact
  • Real estate information system management and operation, including MLS
  • Client privacy protection
  • An overview from the National Association of REALTORS® related to global business development

"We were thrilled when Donald Zhang asked us to host this Chinese government delegation during its visit to the United States," said Davidson. "It was an honor for us to share some of our CENTURY 21 System practices for success and host this international exchange of housing market trends and insights with Mr. Shen and his delegation."

Since 2000, the CENTURY 21 brand has been represented in China, which is now the fastest growing international region within the CENTURY 21 System. CENTURY 21 China is comprised of more than 21,000 sales professionals with over 1,500 offices serving consumers throughout 32 of the nation's cities.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,900 independently owned and operated franchised broker offices in 71 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

© 2011 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.


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