Smashburger Sizzles into Louisville

"Better Burger" restaurant heats up intersection of Hurstbourne Lane and Shelbyville Road

LOUISVILLE, Ky.--(BUSINESS WIRE)--Smashburger, the fast-casual "better burger" concept restaurant sweeping the nation, is preparing to have Louisvillians' mouths watering. The restaurant will open its first Louisville location on Wednesday, September 7, 2011, with a subsequent location planned to open in the coming months. The restaurant, will open at 9409 Shelbyville Road (corner of Hurstbourne Lane and Shelbyville Road), bringing "smashed-to-order" burgers, chicken sandwiches, an array of signature sides, and delicious handspun Häagen-Dazs® shakes to the Derby City.

Louisville area Smashburgers will feature a regional menu created with Kentuckiana flavors and tastes in mind. These locally inspired menu items include the Bluegrass Burger, which starts with a 100% Certified Angus Beef burger on a butter toasted egg bun topped with applewood smoked bacon, melted cheddar bar cheese, Wild Turkey® Bourbon bbq sauce, and fried banana pepper rings. The Louisville menu will also include the Bourbon BBQ Ranch Chicken Salad which is applewood smoked bacon, haystack onions, fresh lettuce, tomato, Wild Turkey® Bourbon BBQ sauce and ranch dressing on a butter toasted egg bun. Louisvillians will also be able to enjoy sides of Fried Banana Pepper Rings served with buttermilk ranch dressing.

Smashburgers are "smashed-to-order" the moment an order is placed. The burgers are made of 100-percent fresh, never frozen, Certified Angus Beef that are smashed on a flat grill to sear in the juicy flavor. To further the "better burger" experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

"We are excited to introduce Smashburger to Louisville," says Founder and Chief Concept Officer, Tom Ryan. "Our fresh, great tasting burgers, chicken sandwiches and more will appeal to Louisville residents looking for a restaurant for lunch or dinner with friends or family."

Smashburger has become nationally known for its savory burgers, but the restaurant also offers delicious chicken sandwiches, sliced and seared hotdogs, signature salads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Guests can pair their meals with beer, wine, handspun Häagen-Dazs® shakes, and root beer floats.

Smashburger is being introduced to Louisville by The Jones Group, an investment group of partners who have over 30 years of combined restaurant experience.

"We are very excited about Smashburger and feel that Louisville community is an ideal market for our group's first store," stated Kevin O'Laughlin, a partner with The Jones group. "We look forward to becoming involved in the Louisville community and participating at local events."

"We have found a great partner with the Jones Group" says Smashburger Chairman and CEO David Prokupek. "We know they will deliver a great Smashburger experience to the residents of Louisville."

About Smashburger

Smashburger is the country's fastest growing, fast casual "better burger" restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are "smashed", seared and seasoned on the grill to juicy perfection for every individual order. Guests can create their own burger masterpiece or enjoy one of Smashburger's innovative signature recipes; including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 115 restaurants nationwide. Smashburger was also the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

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