GNC Proudly Welcomes Nora Tobin as the Newest Member of the GNC LiveWell Team

GNC signs competitive beach volleyball athlete, fitness instructor and upcoming author to join GNC LiveWell team as newest brand ambassador.

PITTSBURGH, Aug. 22, 2011 // PRNewswire // -- GNC Holdings, Inc. (NYSE: GNC), a leading global specialty retailer of nutritional products, is pleased to announce that Nora Tobin, competitive beach volleyball athlete, NASM-certified professional trainer, yoga instructor and upcoming author, has joined the GNC LiveWell team as its newest brand ambassador.

"I am very happy to be working with the dedicated people at GNC because their goal is to make a world of difference in people's health," said Ms. Tobin. "I am so excited to be part of a team that sees the value of improving the well-being of others."

In her new role, Nora will bring her knowledge of fitness, diet, nutrition, yoga and sports specific training to educate aspiring athletes and fitness enthusiasts on living a healthy, athletic life – and how GNC products can help enhance and support those goals – through the use of social media, video, appearances and marketing materials.

"At GNC, we are constantly striving to help consumers follow the path to a healthier lifestyle," said Jeff Hennion, EVP - Chief Marketing Officer & e-Commerce at GNC (@jeffhennion). "Nora Tobin epitomizes the healthy and active lifestyle that the GNC brand represents, and we are very pleased to have her join our team to help deliver our shared message to her fans and followers, in addition to our loyal GNC customers."

You can follow Nora's healthy tips and updates on Twitter @NoraTobin, on Facebook at both facebook.com/NoraTobin and facebook.com/GNCLiveWell, and on her website noratobin.com.

About Nora Tobin

Nora Tobin grew up in the High Sierras on Lake Tahoe where she spent her childhood outdoors- hiking, snowboarding, skiing, wakeboarding, rock climbing, and white water rafting.

She moved to Del Mar, CA and became an ocean lifeguard, certified in advanced scuba, cliff, river and helicopter rescue.

Nora traveled the world before moving to Santa Barbara. She has competed on the AVP, CBVA, Corona Wide Open and GAV beach volleyball tours. Nora is the owner of a fitness business, which offers a unique program that incorporates yoga, stand up paddle, beach boot camps, hiking, sports specific training, as well as nutrition information and meal plans for ages ranging from 5-70. She is writing a fitness book currently slated for publication in 2012. The book will serve as a manual for a knockout body, peaceful mind and better planet.

Nora is a volunteer committee member for the Breast Cancer Resource Center events, as well as a volunteer instructor for Del Mar ocean lifeguards in scuba, cliff, and river rescue.

Web: noratobin.com l Twitter: @noratobin l Facebook: facebook.com/NoraTobin

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC".

As of June 30, 2011, GNC has more than 7,400 locations, of which more than 5,700 retail locations are in the United States (including 906 franchise and 2,075 Rite Aid franchise store-within-a-store locations) and franchise operations in 50 countries (including distribution centers where retail sales are made). The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. Their broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Women's Ultra Mega®, GNC Wellbeing®, Pro Performance® and Longevity Factors®, and under nationally recognized third party brands.

Web: GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell

SOURCE GNC Holdings, Inc.

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