Ease the back to school transition at HuHot!

August 24, 2011 // Franchising.com // MISSOULA, MT – HuHot Mongolian Grill is rewarding its loyal guests with two exclusive offers this month. Facebook fans and HotClub email members have access to "Back to School" coupons for students to use through the end of the month. It's one last hoorah as kids return back to school.

One offer is for a free grill meal for kids ten and under with the purchase of an adult grill meal. The other offer is for 50% a grill meal for high school and college students that have identification. HuHot is segmenting the messages based on information provided via the HotClub email sign up sources. In doing so, HotClub members receive applicable targeted emails based on their demographic profile.

Consumer research done last year indicated that 75% of guests who visit HuHot more than once a month have three or more people in their household. In an effort to mobilize that base of consumers, HuHot is focusing on families. "The majority of HuHot's loyal guest base has children living at home and we want to give parents a reason to take time out of the busy back-to-school season to dine at one of our restaurants," said Andy Vap, CEO of HuHot Mongolian Grills, LLC.

HuHot continues to find ways to reward different types of guests with targeted messages and offers. This month is for all the kids and families who are busy getting ready for school. It's HuHot's way of helping kids conquer the school year!

For more information contact: Stephanie Krause, Director of Marketing, Stephanie.krause@huhot.com

About HuHot Mongolian Grill, LLC

HuHot is a create-your-own stir fry concept that offers a wide variety of meats, seafood, noodles, fresh veggies, and signature sauces to suit your tastes. Select your favorite ingredients then have it cooked to perfection before your eyes on a 6-foot Mongolian grill that puts out 950,000 BTUs. With unlimited trips to the grill, you can create a different meal every time.

HuHot Mongolian Grills, LLC opened its first restaurant in Missoula, Montana in 1999 focusing on fresh food, signature sauces and great service. Over the past 11 years, the concept has grown to 40 locations in 15 states and that focus has remained unchanged.

For the past three years, HuHot Mongolian Grill, LLC has been named on the Future 50 list of fastest growing restaurant chains by Restaurant Business magazine and in the 2010 Franchise 500 by Entrepreneur.



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