Oldest National Real Estate Brand Honors Heritage and Celebrates the Ongoing Dream of Homeownership
August 26, 2011 // Franchising.com // PARSIPPANY, N.J. -- Coldwell Banker Real Estate LLC celebrates its 105th birthday, reflecting on the history of the brand and the changes to the real estate industry since the founding of the company on August 27, 1906 in San Francisco.
"As a brand, Coldwell Banker has navigated the real estate industry during two World Wars, the Great Depression and countless recessions," said Jim Gillespie, chief executive officer, Coldwell Banker Real Estate LLC. "While the world and our industry are in a different place now than 105 years ago, the dream of homeownership is still alive and vital."
Coldwell Banker was founded by Colbert Coldwell, and later Arthur Banker, in San Francisco, California to bring ethics and integrity to a real estate industry that had lost its way after the 1906 earthquake. Out of the ashes of a severe earthquake, Colbert Coldwell and Arthur Banker built the company from the ground up and began a legacy of excellent service for people buying or selling homes. Coldwell Banker Real Estate employees at the company's headquarters in Parsippany, N.J., celebrated the occasion with a festive cake designed to reflect the company's commitment to innovation and the development of new technology.
"We believe Coldwell Banker agents are the best in the real estate business and they exemplify that strong heritage of ethics and integrity established by Colbert Coldwell and Arthur Banker," said Budge Huskey, president and chief operating officer, Coldwell Banker Real Estate LLC. "Coldwell Banker continues to advance the brand, and the industry, through innovation and technology that helps people find information about homes anytime and anywhere."
As an innovative leader in real estate, Coldwell Banker has launched various new tools and apps over the past year that bring consumers fun and informative ways to engage in the home buying and selling process. Some of these include a new Real Estate App for iPad, On Location videos that provide a look into different neighborhoods from the comfort of home, as well as new tools for homebuyers in the properties section of coldwellbanker.com.
For more information, please visit http://www.coldwellbanker.com.
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 87,000 sales agents working in approximately 3,100 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Coldwell Banker Real Estate LLC
CooperKatz & Co. for Coldwell Banker Real Estate LLC