Quiznos Choreographs Entry into Bollywood

By: Quiznos | 5 Shares 97 Reads

Quiznos Partners with Established Local Hospitality Group to Open Locations in Northern and Western India's Commercial and Entertainment Centers

DENVER--(BUSINESS WIRE)-- Quiznos, pioneer of the toasted sandwich and one of the nation's premier quick service restaurant (QSR) chains, today announced a new master franchise agreement to bring Quiznos to Northern and Western India. Part of the company's international development initiative, the agreement with New Delhi-based Sub One Hospitality Services complements Quiznos' recently-announced foray into Southern India, where the company last week opened its largest international location.

Quiznos' expansion in India will cover the country's commercial center of New Delhi and the entertainment hub of Bollywood, introducing Quiznos' chef-inspired tastes to a rapidly emerging demographic of vibrant and highly-educated young professionals.

"At Quiznos, our ongoing international expansion reflects the reputation for quality that we have built worldwide," said Lee Vala, International Chief Development Officer, Quiznos. "When you combine that with the diverse and cosmopolitan population in Northern and Western India's major cities, a partner with significant expertise in the local market, Quiznos' strategy for international growth and localization, and our unparalleled menu of distinctive, recipe-driven flavors, it creates a powerful recipe for success."

Sub One Hospitality Services brings a strong background in commercial real estate, and a well-established and dedicated supply chain. The company, which has more than 1,000 employees, also manages many independent food courts in India. Sub One Hospitality Services also manages and runs more than 52 restaurants throughout 14 cities in India, and is the master franchisee holder for prominent brands in the QSR, fine dining, casual dining and café markets.

The foodservice sector in India is currently undergoing a rapid transformation, driven by shifting national demographics and an expanding economic base. In Northern and Western India, a young and culturally diverse population is emerging with improved standards of education, jobs in the information technology, mobile, services and manufacturing sectors, and an affinity for international brands. Driven by these factors, Sub One Hospitality Services and Quiznos identified a variety of restaurant locations in corporate hubs and shopping malls, as well as near leading schools and colleges.

"Northern and Western India is fast becoming a 'foodie' market," said Himan Juneja, Chief Executive Officer of Sub One Hospitality Services. "More and more people are eating meals outside of the home, and they are increasingly seeking new places and tastes to try. Quiznos' colorful ambiance and warm, toasted sandwiches, with their wide variety of flavors and tastes will appeal to a wide and diverse group of local consumers. The distinctive menu, combined with the company's exemplary training program, executive accessibility, flexibility in menu development and operational excellence, makes Quiznos the ideal partner for us in Northern and Western India."

Menus in Northern and Western India will feature items unique to that market, reflecting the rich mix of cultures found there. Local customization will include new custom sauces and dressings reflecting the flavors of traditional Indian cuisine, Indian grains incorporated into the bread and a broader variety of vegetarian selections. The locations in India will also offer coffee and yogurt to round out the menu and provide a complete dining experience typical of local customer preferences.

Last week, Quiznos celebrated the grand opening of its first location in Southern India, in partnership with Southern India master franchise holder Arjun Valluri. The flagship restaurant, located in Film Nagar, Hyderabad, sets a high standard for excellence as Quiznos' largest international location.

ABOUT QUIZNOS

Now in its 30th year, Denver-based Quiznos is a national and international chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using premium ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads.

CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos' Toasty Torpedoes® earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. For further information, please visit www.quiznos.com.

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