Massage Envy Franchising, LLC Signs 68 New Franchise Agreements
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Massage Envy Franchising, LLC Signs 68 New Franchise Agreements

National Leader of Massage and Spa Services Opens Clinic in 44th State

Scottsdale, Ariz. (September 1, 2011) - Massage Envy Franchising, LLC. the pioneer and national leader of affordable and convenient massage and spa services, announced today continued growth in 2011, selling a total of 68 franchises and opening 43 clinics since January 1st

The company also marked another milestone when it opened a Massage Envy Spa in Sioux Falls, South Dakota - the 44th state in which the brand has established a presence.  In addition, Massage Envy recently signed a new multi-unit regional development agreement in Alaska with Gregg and Debbie Olsen.  This recent growth brings the total number of Massage Envy clinics to 699 in the U.S., making it the largest system of franchised massage clinics in the industry. This year, Massage Envy average unit volume surpassed $1 million and experienced year-over-year growth of 25 percent.      

"The Massage Envy brand continues to expand and thrive in 2011, and is on-track to surpass last year's impressive growth numbers by year end," said Dave Crisalli, President of Massage Envy. "This growth can be attributed to our commitment to delivering tremendous value and profitability to our franchise partners, as well as driving even greater value to our members and guests in the form of consistently high-quality massage and facial treatments."

Also, during the second quarter of 2011, the company named Dave Crisalli as president of Massage Envy.  Crisalli, who has served as COO of Massage Envy since 2004, recently assumed the additional role of president and will lead the company's continued growth and success.  During his tenure as COO, Crisalli has led Massage Envy's day-to-day operations. 

"I have had the privilege of serving as COO for the past seven years and appreciate the confidence our ownership group has in expanding my leadership role as president," said Crisalli.  "We will continue our mission of expanding Massage Envy's footprint, making massage and spa services even more accessible to customers nationwide and we will remain focused on the double bottom line of delivering real value to members and guests, as well as profitable growth for our franchise partners."

In addition to Crisalli being named president, Massage Envy expanded its franchise development team.  Lori Merrall, who joined Massage Envy over a year ago, has been promoted to national director of franchise sales, and Jesse Curry joins the team as director of franchise sales.  Both play an integral role in helping the company achieve even greater expansion throughout the U.S.

To fuel growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction.  Qualified franchisee candidates should have business sales or management experience, but do not need to have a massage therapy or spa operations background.  They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Massage Envy and Massage Envy Spa franchisees can expect their initial investment to range from approximately $343,000 to $568,000, including the franchisee fee.

Massage Envy is the world's largest employer of licensed/registered massage therapists, with more than 16,000 therapists providing over 250,000 massages every week.  The company only employs licensed, registered and certified massage therapists who are trained to provide a variety of therapeutic massage treatments.  Open seven days a week, each Massage Envy offers convenient times and locations.  An average location is approximately 3,000 square feet and is typically located in shopping centers with national, daily need and female-oriented retailers. 

Entrepreneurs interested in exploring franchising opportunities with Massage Envy and Massage Envy Spa may contact Lori Merrall at (480) 366-4171 and, or visit

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has more than 690 locations in 44 states and has experienced 25 percent year-over-year growth.  In addition, the average unit volume for a Massage Envy is $1 million. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visit



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