The Moose is Loose in Dallas!

NFL Legend Daryl ″Moose″ Johnston Comes Out of Retirement

Dallas, TX-September 15, 2011 –NFL Legend Daryl "Moose" Johnston is known for his momentous moves on the field; now he will be known for his most recent business move off the field. Coming down from the Colorado mountains, Smiling Moose Deli has finally migrated to Dallas and has found a perfect co-owner in Daryl "Moose" Johnston and the perfect home for their first Metroplex location in West Plano at Hebron Parkway/Park Boulevard, one block west of Midway.

With the popular synergy that has always existed between Colorado and Texas; it was only a matter of time before the widely popular Smiling Moose Deli opened a location in Dallas. ″We've got a Colorado-style flavor that locals will appreciate, along with prices that will make everyone happy,″ says Daryl Johnston. Ronnie Davis, Owner of Playmaker Marketing and 20 year veteran sports executive whose worked with the Cowboys, Mavericks, Rangers and Stars and also co-owner of Smiling Moose Deli, attributes the success of Smiling Moose Deli to ″how seriously they take connecting to customers, and how that also includes the store's environment.″ ″We're not just selling sandwiches-we're selling atmosphere,″ says Kevin Sloane, President of Smiling Moose Deli Franchise Company. Our delis are a reflection of our fun and easygoing lifestyle and a place for our guests to feel at home and enjoy a memorable meal amidst a warm décor with bright colors, custom upholsteries and an environment that showcases Dallas' professional sports teams but with a Colorado flair including ski and snowboard themes. There is even a Mini Mo Clubhouse which is perfect for kids and families.

Smiling Moose Deli opened their first location in Vail Valley in 2003, and over the years has steadily grown across Colorado by creating a fun, relaxing environment for fast paced diners and their families. Within the past year, the Moose has launched additional stores across the nation, with new locations in Montana, Indiana, Wisconsin, and Texas…soon expanding with several new stores in north and west Texas in 2012 and beyond.

Hearty portions made up of deliciously fresh ingredients are indeed our claim to fame. Smiling Moose Deli menu consists of fun names and diverse options including crisp, hearty salads, tasty all-day breakfast choices, savory soups, hot and cold sandwiches, healthy wraps, kid's menus and much more. Some of the signature favorites include ″The Mighty Mo,″ an award-winning Cheeseburger Grinder, the not just for vegetarians ″Green Thumb″ or the ″Hippie Chick,″ a tasty combination of hummus, avocado, cilantro layered with crunchy cucumbers, lettuce, tomato and cheddar cheese and a few red onions. They were even voted ″Best Sandwiches″ by Best of Denver Metro mix 2011 which helps explain why this deli has become so darn popular. In particular, the new gluten-free menu has been receiving high praise and rave reviews by a host of local websites and blogs.

Highly trained staff members personalize service by using customers' names rather than numbers - playfully shouting out when popular signature dishes are ordered and creating the store's own unique culture. Catering has become a big part of each location, and offers yet another option for customers, or rather, one more outlet of deliciousness!

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