Alamo Drafthouse Cinemas Expands To Colorado
September 19, 2011 // Franchising.com // Austin, TX--- Alamo Drafthouse Cinemas is pleased to announce its plans for the first Alamo Drafthouse location in the Colorado market. Alamo Aspen Grove will be located in the Aspen Grove Shopping Center in Littleton, Colorado and is slated to open in late 2012.
″We're very excited to expand the Alamo Drafthouse to moviegoers in Colorado. We've found an area for a natural extension of our concept, which began in Austin, to a like-minded audience of serious movie and beer lovers,″ said Alamo Drafthouse CEO/Founder Tim League.
Alamo Drafthouse Cinema combines dinner, drinks, films and events, all under one roof. The theaters have been heralded for their unique programming events and high exhibition standards,earning accolades like ″Best Theater Ever″ (Time Magazine) and ″the coolest theater in the world″ (Wired). This will be the first Alamo Drafthouse Cinema in the state of Colorado, making it 12 locations for the Austin-based theater chain.
The Alamo Drafthouse Cinemas provides a unique combination of theatre and restaurant, showing first-run & independent films and special programming events with an extensive menu made from scratch in a state-of-the-art culinary kitchen. Customers order all food and drinks from servers who quietly attend to them throughout the movie. Handcrafted, specialty beers are available on tap, including The Drafthouse's own signature ale brewed locally.
Customers are encouraged to arrive early to enjoy the pre-show entertainment. Instead of a barrage of advertising, a pre-show of rare (and often hilarious) clips are shown that change on a regular basis, often tailored specifically to the feature film.″We're proud of the fact that we don't show any advertising,″ Tim League said. ″People don't want to pay for a movie and then be bombarded with 15 minutes of dancing candy and fountain drinks. Instead, the pre-show really adds to the overall Alamo experience where patrons can look forward to arriving early to catch it.″
Additionally, the Alamo Drafthouse protects the theater experience with a zero tolerance policy forpeople who disrupt the film with talking or texting. This past summer the Alamo Drafthouse was featured on global news for a viral ″Don't Talk″ PSA that used a humorously misguided voicemail from an actual patron who was ejected for texting during the film. The full story on the long tradition ofAlamo's no talking/texting policy can be found here.
The new location is a ground-up 7-screen theater with seating for over 900 moviegoers. Each of the auditoriums will be equipped with state of the art digital projection as well as excellent screen size to room ratio and amazing sound. In addition to the superior AV equipment, the layout of each screening room will eliminate the traditional front row, ensuring every seat in the house allows for a great viewing experience. One of the auditoriums will also be a ″microcinema″ with just 48 seats but still a very large screen. This room is perfect to support more niche films and will also be available to rent for private parties, screenings and meetings. The theater will also feature ample bike racks for neighbors who are close enough not to drive.
About Alamo Drafthouse
The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United States and an online collectible art store. Named ″the best theater in America″ by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed ″The Geek Telluride″ by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse's collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label andplans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website.