Honest-1 Auto Care 'Drives' Into Princeton

Announces Signed Franchise Agreement with Local Entrepreneur; Auto Repair and Maintenance Franchise Set to bring Eco-Friendly and Family-Focused Services to Area Residents

September 20, 2011 // Franchising.com // PRINCETON, N.J.: Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, announces the signing of a franchise agreement with local entrepreneur Barry Lasher to open a location in Princeton, N.J.

With one location currently open and operating in Middlesex, the new Honest-1 Auto Care will be the second in N.J.

"I want to establish Honest-1 Auto Care as a family-friendly, honest auto repair and maintenance business in town," said Lasher, a N.Y. native who currently works in the IT industry and has spent time working at his brother's auto shop. "I am thrilled to be part of a business that exceeds auto industry standards to protect the environment and hope that this encourages other local businesses to 'go green'."

After years of being dissatisfied with many auto shops, a broker referred Honest-1 Auto Care to Lasher and he instantly connected with the honest concept. Lasher felt he had found the answer to his years of searching for a decent mechanic and saw this franchising opportunity as a way to take control of his career. Lasher plans on opening additional Honest-1 Auto Care locations in the future.

In addition to practicing environmentally responsible auto repair and maintenance services, Honest-1 Auto Care is a family and female-friendly center, with clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children's play areas so parents can relax, comfortable chairs and couches, HDTV and complimentary custom coffee stations.

While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the ECO TuneUp® with our Eco-360 fuel treatment. Through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

"Our business principles are focused on honesty, integrity and environmental protection," said Jack Keilt, President and CEO of Honest-1 Auto Care. "Barry is dedicated to those principles, and we are very excited to have him join the Honest-1 Auto Care family."

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 22 locations operating, Honest-1® plans to open 10 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine's 2011 "Franchise 500." Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 "Top Oil Change-Plus Chains." To further show its commitment to the environment, Honest-1 Auto Care has partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide will fund the planting of 60,000 new trees this year through the charitable donation of revenues collected from repair orders, at no additional cost to customers. In 2009, the first year of the partnership, Honest-1 Auto Care planted 40,000 trees and since then Honest-1 has committed to an additional 60,000 trees for a total of 100,000 trees planted in two years! For more information, visit www.honest-1.com.

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