September 22, 2011 // Franchising.com // Cafe2U will open their first franchise in the United States this week in an exciting move for the rapidly expanding Australian owned franchise.
Katie Luelling, will operate Cafe2U in Bend, Oregon. She came to Australia to complete the 'Acceleration Package' – a crucial training component whereby Cafe2U works alongside new franchisees for two weeks, in order to help them develop skills to build the businesses customer base and daily takings.
"We are delighted to finally unveil the brand in America in the true operational sense. The US market represents a mature coffee market with many significant opportunities to stimulate growth," said Cafe2U Managing Director Derek Black.
"Cafe2U is already the largest mobile coffee franchise in the world, and this development in the US marks the beginning of a powerful new clientele and incredible growth opportunity."
Cafe2U signed a Master Franchise Deal in the US earlier this year. The expansion is a positive step for the Australian-born franchise and they hope to see rapid growth in the expanding US coffee market.
Cafe2U aim to roll out 50 area representative franchises, and 3000 units across the US in the next five years. The franchise will provide ongoing support to all Cafe2U franchisees overseas through their consistent product offerings.
For media enquiries or to interview Derek Black, please contact Luci Sheppard or Glen Scott at umm..communications on (02) 8399 0411 or 0457 712 564.