September 22, 2011 // Franchising.com // DALLAS/FORT WORTH – Charlie Morrison, president and CEO of Pizza Inn (Nasdaq:PZZI), speaks with KERA host Lee Cullum on this month's episode of CEO. Pizza Inn opened its first pizzeria on Dallas' Mockingbird Lane in 1958 growing to 800 franchises before falling hard and filing for bankruptcy in the late 80s. Morrison, who took over as CEO in 2007, details the strategy that led to the company's turnaround, the subsequent rebranding of the nostalgic eatery and his plans for the company's domestic and international growth. The chief executive also discusses the company's celebrated launch of Pie Five Pizza Co., a fast-casual gourmet chain catering to young urbanites, stating, "It's a new take on pizza. Today's consumer is looking for speed and freshness. Pie Five is an opportunity for us to really change the game by allowing customers to order the pizza directly with the employee who is making it, and watch it go into an oven immediately."
KERA's CEO features insightful discussions with successful North Texas business leaders from the corporate and not-for-profit sectors about what it takes to make a company successful in today's global marketplace and changing economy. The September episode featuring Charlie Morrison airs at 7 p.m. Friday, Sept. 30 on KERA TV with rebroadcasts at 11:30 a.m. Sunday, Oct. 2 and at 10:30 p.m. Monday, Oct. 3. CEO also can be heard at 5 p.m. Sunday, Oct. 2, 2011, on KERA FM. Following the initial on-air broadcast, the half-hour program will be available on www.kera.org/ceo. Previous CEO episodes are available on demand at www.kera.org/ceo.
CEO is sponsored by Southwest Securities, the Executive Education Center at The University of Texas at Dallas, The Berry Firm and Sewell Automotive Companies. For more information about Pizza Inn or Pie Five Pizza Co., visit www.pizzainn.com or www.piefivepizza.com.
Mr. Morrison was named President and CEO of Pizza Inn in December 2007 after serving as Chief Financial Officer for the company since January 2007. Prior to that, he was President of Steak and Ale® and The Tavern Restaurants. Mr. Morrison has over 20 years of progressive experience in multi-unit retail and restaurants and has held key executive positions with Kinko's, Boston Market and Pizza Hut during his career. His passion is centered on feeding hungry people both through his work as well as his local community volunteer efforts supporting an end to hunger in America. Mr. Morrison currently serves as Board Member of The North Texas Food Bank. Charlie, his wife Debbie and their four children reside in Keller, Texas.
Host Lee Cullum conducts insightful discussions with successful North Texas business leaders from the corporate and not-for-profit sectors about what it takes to make a company successful in today's global marketplace and changing economy. CEO episodes are available on-demand at www.kera.org/ceo.
KERA is a not-for-profit public media organization that serves the people of North Texas. The station broadcasts to the fourth-largest population area in the United States. KERA produces original multimedia content, carries the best in national and international public television and radio programs, and provides online resources at www.kera.org. The station's extensive coverage of the arts can be found at www.artandseek.org. KERA-TV broadcasts on Channel 13.1. KERA WORLD broadcasts on 13.2. KERA-FM broadcasts on 90.1 in Dallas/Fort Worth/Denton, 88.3 in Wichita Falls, 100.1 in Tyler and 99.3 in Sherman. The music station KXT 91.7 FM is also streamed online at www.kxt.org.