Mama Fu's 'Woks' Into West Texas and San Antonio
Company Added
Company Removed
Apply to Request List

Mama Fu's 'Woks' Into West Texas and San Antonio

Asian Flex-Casual™ Concept Signs 11-Unit Agreement;
Buffalo Wild Wings Veterans Look to Further Expand the Burgeoning Brand

September 22, 2011 // // AUSTIN, Texas – While consumer interest in Asian food continues to sizzle, Mama Fu's is confirming what it saw happening a few years ago and anchoring itself as the segment leader.

With 13 locations already open and operating throughout the United States, Mama Fu's recently increased the number of restaurants it has in various stages of development to 29, having signed an 11-store development agreement in West Texas and San Antonio.

"It's an exciting time for Mama Fu's as we continue to build on the success of the brand and increase momentum towards our national expansion goals," said Randy Murphy, President and CEO of Mama Fu's. "We look forward to feeding the local appetite in West Texas, San Antonio and beyond."

The most recent development deal has been signed with franchise veterans Ken and Steve Howard. The brothers possess a combined 65 years of experience in the franchise industry with such brand giants as Sonic Drive In and Buffalo Wild Wings. They currently own 15 Buffalo Wild Wings units in West Texas, Oklahoma and Arkansas.

The agreement arms the Howards with the rights to open 11 Mama Fu's restaurants. They have their sights set on Lubbock, Midland, Odessa, Amarillo, San Angelo and Wichita Falls in West Texas, as well as San Antonio.

"When we saw the activity with Panda Express, Pei Wei and now Chipotle, we wanted to do this quickly," said Ken, noting the growing number of chains currently carving out a new fast-casual Asian niche. "Mama Fu's has a fresh new look at the Asian market segment and we look forward to taking it to the next level."

Mama Fu's offers consumers convenience, value and unique flavors with its high quality, made-to-order Asian-inspired food. With a contemporary and user-friendly menu that allows customers to navigate their options more easily, guests can choose between a rice dish or noodle bowl, as well as their protein of choice, from a selection of Chinese, Thai, Japanese, Vietnamese and Korean menu options. More health-conscious customers can order a Steam Bowl or salad, or try an extensive Gluten Free menu or just have any traditional menu item prepared wok-seared, a cooking method that reduces oils and starch.

Further differentiating itself from other concepts in the fast-casual Asian segment, Mama Fu's recently evolved its concept by introducing a new, smaller prototype that reduces building costs by over 10 percent. This improvement came on the heels of a complete brand overhaul that included a 20 percent start-up cost reduction, implementation of a delivery service and a Flex-Casual™ in-store service model that features counter ordering during lunch and full service at dinner.

For franchising opportunities, please contact David Boatright at, (512) 949-3211 or visit


The Austin, Texas-based Murphy Adams Restaurant Group purchased Mama Fu's Asian House from Raving Brands in March 2008. Mama Fu's specializes in freshly prepared Asian cuisine and offers a unique Flex Casual™ service model that includes a fast casual approach to lunch, with a transition to relaxed, full service at dinner. Combined with delivery, take-out, online ordering and catering, Mama Fu's is a convenient and delicious option for every dining occasion. The company currently has 13 locations open and operating, with 29 stores in development. For more information, call (512) 949-3220 or visit



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

The Brass Tap
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s...
Newk's Eatery
If you are looking for a solid business opportunity designed for growth, consider the advantages of the Newk's Eatery franchise opportunity.
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers.
Minuteman Press International
Minuteman Press is the world's largest & number 1 rated printing & marketing franchise. Our business model features multiple revenue streams,...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.