September 23, 2011 // Franchising.com // WILMINGTON, Del. – Sept. 23, 2011 – After more than seven years of success as a ColorTyme franchising partner, Cort Hill recently launched his own store in Wilmington with hopes of opening more in the area. The new ColorTyme offers a better sales-and-lease option featuring name-brand appliances, furniture, electronics as well as onsite assistance from the owner himself.
″Wilmington is a great place for ColorTyme, and I hope to expand with multiple locations to serve even more people in the area,″ he said. ″I think everyone here is excited to experience the ColorTyme difference in our products, prices and service. For example, having an owner onsite and involved in daily operations is rare in this industry, but ColorTyme customers can count on me to be in the store every day ensuring that we exceed their expectations.″
Hill says the Wilmington store also honors special requests for products and provides better payment plans than other sales-and-lease businesses.
″We value our customers and make it a priority to accommodate their needs. That's why we give them great deals on products with the ability to special order out of catalogs from popular suppliers like Ashley Furniture,″ he said. ″We also offer more payment plans than most stores including 12, 18, 21 and 24-month terms. We know that everyone has different financial goals, so we make plans flexible to meet every budget.″
The new ColorTyme is located at 3623 Kirkwood Hwy. The store plans to celebrate its grand opening on Oct. 1 with free food, drinks and giveaways. Visitors are encouraged to stop by the event and enter into drawings for the chance to win new electronics and the grand prize, a 42-inch flat-screen TV.
″We hope everyone will join us at the grand opening to see the ColorTyme difference for themselves and win some prizes,″ said Hill. ″We look forward to building life-long relationships and serving Wilmington for years to come.″
ColorTyme, Inc., founded in 1979, is America's oldest franchisor of independently owned-and-operated rent-to-own stores. ColorTyme franchisees operate 192 rent-to-own stores in 32 states, and the company's custom-wheels-and-tires franchise brand, RimTyme, operates 20 stores in 11 states. ColorTyme is headquartered in Plano, Texas, and is an independent, wholly owned subsidiary of the largest RTO company in the world, Rent-A-Center (NASDAQ: RCII).