Hilton Garden Inn Launches 'BizWords' Mobile App

New iPhone/iPad App Connects Business Travelers; Tracks Business Jargon in Tongue-in-cheek Approach to Social Networking

September 26, 2011: This information originated in American English. MEMPHIS, Tenn. - Let's circle back later. Is that plan fully baked? This team has great synergy! Hilton Garden Inn today launched BizWords, a new interactive iPhone/iPad app, to help business travelers decode and navigate the business speak that has become so common in the workplace. The free app will also serve as a professional social network and a practical tool for on-the-go business travelers.

Once the BizWords app is downloaded from iTunes, users are greeted by the home screen and prompted to create a profile, which becomes their business card complete with a BizWords job title. Users can "climb the corporate ladder" to more important titles based on additional interactions with the app. The app features a crowd-sourced collection of trending business buzzwords and phrases from across the country, and the hottest local terms - all of which can be viewed on a dynamic virtual heat map of the U.S. Users can add their favorite business terms and acronyms by simply entering the word and a definition - a leader board tracks business buzz words frequency.

"The BizWords app was developed as an extension of the brand's "We Speak Success" positioning, combined with the insight that business professionals have created a unique lexicon of words and phrases," said Judy Christa-Cathey, vice president, global brand marketing, Hilton Garden Inn. "We know that mobile usage indexes very high with both our business and leisure guests, so we developed the BizWords tool to give them a platform to connect, share, and have fun all while giving a wink to the business-speak we've all become accustomed to using." The BizWords app also contains a link to the Hilton Garden Inn mobile booking application, which will allow users to easily make hotel reservations on-the-go.

Other app features include a word detail screen, which offers an entertaining definition and use of the word or acronym. This screen will also be home to a virtual map of the United States that displays areas where the game is being played and how specific words are trending across the country. To encourage friendly competition among users, a leader board will display the top 25 app users, allowing other players to view their business cards.

For more information on Hilton Garden Inn, visit www.hgi.com or www.hgimediacenter.com. To download the free BizWords app, visit the iTunes Store.

Contact:
Dawn Ray
(901) 374-5954
dawn.ray@hilton.com

Rachel Shell
(310) 312-2265
rachel.shell@emanatepr.com

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.HiltonWorldwide.com or connect with Hilton Worldwide www.HiltonWorldwideGlobalMediaCenter.com.

About Hilton Garden Inn

Hilton Garden Inn is an award-winning, mid-priced brand which continuously strives to offer today's frequently travelling busy people with everything they might need during their trip, including complimentary cable and WiFi internet access in all guest rooms, PrintSpot(tm) mobile printing, complimentary round-the-clock business center services, innovative and stress relieving Garden Sleep SystemTM and ergonomic Mirra® chairs designed by Herman Miller. Such that, whether you are on a business trip or a personal trip, Hilton Garden Inn provides you a deep sleep away from home, comfortable working environment, delicious food and comfort and services to help you stay fresh. For further information on Hilton Garden Inn's North American or European hotels or to plan your next escape, please visit www.HGI.com.

 

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