First drive-thru Lenny's in Memphis area opens

September 29, 2011 - For Memphis entrepreneur James Kelly, partner at Kelly Green Restaurants, tweaking an already finely tuned business machine doesn't just make sense -- it make dollars and cents. Kelly is a franchisee for Lenny's Sub Shop and operates 10 of the stores in Memphis. And now he's become the first local franchise holder to launch a drive-thru Lenny's, which is located in a former Arby's at 4740 Showcase Blvd. The store officially opened this week, replacing the franchise's previous location at nearby 4668 American Way near the old Mall of Memphis property. Kelly was leasing the previous site, but bought the new property and spent about three months transforming it into a Lenny's. Kelly expects the new drive-thru to boost the store's sales by at least 30 percent, and he said in-store and drive-thru traffic this week is off to a strong start. ″It's been crazy, ever since we opened up here and the customers have been constantly coming in and driving through,″ Kelly said. ″This has always been a good area for us, so when we toyed with the idea of offering a drive-thru, this was the community we wanted to try it out in. We're offering that deli-fresh experience in multiple ways.″ In addition to drive-thru and walk-in sales, Kelly's customers can call in orders that may be picked up inside the restaurant or at the drive-thru window. The Lenny's chain offers drive-thru options in other markets, Green said, but his is the first in Memphis. Depending on how it fares -- and he's expecting explosive growth -- he may offer the service at other locations.


″It's all about convenience and variety,″ said Kelly, a franchisee since 2005.

″This is a natural progression of our business model that's already proven successful, and we think it'll prove even more so.″

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Sears Home Services
You can become part of the Sears family and tradition by purchasing a Sears Home Services franchise. We are seeking entrepreneurs who want to own...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)