Montréal, Québec, Oct. 7, 2011 – Recognized as the second largest bakery-café company worldwide, French-based Groupe Le Duff has announced the creation of Le Duff America to manage its North American café brands, which includes la Madeleine Country French Café, Bruegger’s Bagels, Timothy’s World Coffee and Brioche Dorée. The new organization will allow its North American brands to combine their expertise, maximize synergies and better position them for future growth. Le Duff America will serve as the umbrella organization and provide overall expertise and support in areas, such as human resources, purchasing, finance, franchise development and real estate, allowing the bakery-cafés to focus on delivering an extraordinary experience for their guests.
In addition, Le Duff America also named its new leadership team, which will be led by co-CEOs, Claude Bergeron and Jim Greco. Members of the new executive team include:
"The creation of this vibrant new organization will combine the deep expertise of Groupe Le Duff and these incredible brands, strengthening our leadership in North America’s bakery-café segment and, most importantly, delivering an enhanced experience for our guests," said Bergeron. "I’m pleased to have Jim Greco by my side as we take Le Duff America and its brands to the next level."
"I'm excited to have the opportunity to lead Le Duff America in partnership with Claude Bergeron and bring together the strengths of Bruegger’s, la Madeleine, Timothy’s World Coffee and Brioche Dorée," said Greco. "Through this strategic move, we can maximize synergistic opportunities and be better positioned for future growth. We see the largest growth potential in franchising. We just launched la Madeleine’s franchise program, and we plan to franchise all of our brands across North America."
Groupe Le Duff is a global bakery and restaurant company headquartered in Rennes, France. With $1.6 billion in total sales, 1,100+ restaurants and bakery-cafés globally and a presence in more than 50 countries around the world, Groupe Le Duff and its North American Subsidiary, Le Duff America, Inc., operate under the brand names Ristorante del Arte, Brioche Dorée, la Madeleine Country French Cafés, Au Pain Doré, Bruegger’s Bagels and Timothy’s World Coffee as well as others. In addition to its restaurant operations, Groupe Le Duff is also a major supplier of frozen breads and pastries to the wholesale market through subsidiaries Bridor Inc., with four plants supplying Canada and the United States, and Bridor France, which supplies the French and European markets. For more information, please visit www.groupeleduff.com/en.
La Madeleine® Country French Café owns and operates 60 cafes in Texas, Atlanta, Washington, D.C., and Louisiana, offering French country cuisine for breakfast, lunch and dinner. For more information, visit www.lamadeleine.com.
Bruegger's Enterprises, Inc. is a leader in the fast casual restaurant segment. The company operates over 300 Bruegger’s Bakeries in North America (including four co-branded locations). In addition, it operates 137 Timothy’s World Coffee, mmmuffins and Michel’s Bakery Cafés in Canada through a wholly owned subsidiary, Threecaf Brands Canada, Inc. For more information, please visit www.brueggers.com, www.timothyscafes.com,
www.michelsbakerycafe.com, www.mmmuffins.com, or become a fan on Facebook at www.facebook.com/brueggers.