October 11, 2011 // Franchising.com // PARSIPPANY, NJ – The Sheraton Parsippany Hotel today announced the launch of its $15 million refurbishment. On the heels of the Sheraton brand’s recent $6 billion global revitalization, Sheraton Parsippany will embrace the brand’s upgraded standards as they enhance multiple aspects of the 370-room property. The hotel will feature all of the Sheraton brand’s signature offerings including the Sweet Sleeper® Bed, Club Lounge, Link@Sheraton® experienced with Microsoft®,Link Café and Sheraton Fitness programmed by Core Performance. The hotel’s multi-million make-over is scheduled to be completed by April 2012.
“We are excited to announce the start of our $15 million renovation and provide travelers with a welcoming atmosphere along with Sheraton brand’s recently improved amenities and services,”
said Sean Verney, General Manager of the Sheraton Parsippany Hotel. “Sheraton Parsippany will soon feature fully renovated guestrooms, a new Club Lounge experience and more – all designed to create community and help guests make connections.”
Following the hotel’s comprehensive renovation, the heart of the lobby will not only feature the Link@Sheraton® experienced with Microsoft®, the brand’s lobby-based connectivity hub, but also newly designed seating and interactive check-in “pods”. The social space will feature contemporary furnishings, updated décor and enhanced lighting perfect for business travelers looking to utilize the free WiFi in a casual work environment or leisure guests searching for a relaxed setting to socialize.
The hotel’s newly redesigned guest rooms portray a sense of occasion and heritage by utilizing rich, warm color palettes with pops of accent colors and chrome hardware. The hotel’s new guestroom interiors – from the fully upholstered headboards to the residential lounge chairs – were designed to be warm and welcoming with a decidedly upscale look and feel. Rooms will feature the all-white Sheraton Sweet Sleeper Bed, designed using the AAA Five Diamond Award® criteria, flat-screen televisions, WiFi access, in-room coffee makers with Starbucks® coffee and new energy-efficient heating and cooling units. Club Floor guests and Starwood Platinum members will also enjoy access to a reconfigured, upscale and vibrant Club Lounge now available seven days a week.
In conjunction with the brand’s recent $120 million investment in enhancing its fitness offerings around the world, the Sheraton Parsippany now features a new Sheraton Fitness programmed by Core Performance fitness center – the revolutionary new health and fitness program designed exclusively for Sheraton guests. This 20,000 square foot facility also offers indoor and outdoor pools, racquetball and a full array of spa services.
Ideally located just 30 minutes from Newark International Airport and 25 miles from New York City, Sheraton Parsippany Hotel is a great choice for business and leisure travelers alike as it is set in a unique, suburban setting. The hotel is within easy reach of historic Morristown, the Morristown National Historic Park, Florham Park, the Short Hills Mall and East Hanover.
Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton.
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,058 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.