Cinnabon Secrets Exposed by Food Hacker Todd Wilbur

CMT's "Top Secret Recipe" Features Cinnabon Classic Roll on Friday, Oct.14

ATLANTA, GA--(Marketwire - Oct 12, 2011) - Cinnabon fans often request the recipe to bake a home version of the Cinnabon Classic Roll. For years Todd Wilbur has shared secret recipes in cookbooks and on talk shows. Now he has a show where he goes undercover to expose these secrets, and Cinnabon is on his list.

Cinnabon will be featured this Friday, Oct. 14 on CMT's new series titled "Top Secret Recipe." The hour-long episode shows host Todd Wilbur trying to crack the Cinnabon recipe in just three days. Todd uses trial and error to copy the Cinnabon Classic Roll from scratch only to go up against a panel of judges for a blind taste test.

The show also looks into the history of the Cinnabon brand, featuring interviews with the co-founder and current franchise partner Greg Komen and the creator of the roll "CinnaMom" chef Jerilyn Brusseau.

The "Top Secret Recipe" episode featuring Cinnabon will premiere at 9 p.m. ET/PT on Friday, Oct. 14. To learn more about CMT's Top Secret Recipe, visit To see behind-the-scenes images of the show after the premiere, please visit

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at

About CMT

CMT, a unit of Viacom's MTV networks, is the leading television and digital authority on country music and entertainment, researching more than 93 million homes in the U.S. CMT and its website., offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The networks digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

About Todd Wilbur

Todd Wilbur is author of the Top Secret Recipes cookbooks. Today there are ten Top Secret Recipes cookbooks. Todd Wilbur has had appearances on Oprah, Today, GMA, Fox News, QVC, Food Network, MTV and Rachael Ray.




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