Smoothie King Launches Fall Fit Campaign and Sweepstakes
Company Encourages Fans to Take an Oath to Stay Fit with new Lean1 Smoothies, Partnership with journey gym and a Trip to Super Bowl XLVI
NEW ORLEANS, Oct. 12, 2011 // PRNewswire // -- Smoothie King, the 1973 creator of the nutritional smoothie, announced today the kick off of its Fall Fit campaign and sweepstakes, a three-month promotion centered around encouraging healthy habits. The campaign, which hopes to motivate fans to make better food choices and get a taste for Fall fitness will provide tools to help aid in living a healthier lifestyle and incentives and rewards for those who commit to doing so.
Starting today and running through December 18, Smoothie King will distribute an 'Oath of Oh Yes You Can' via its Facebook Fanpage inspiring fans to make a pledge to stay fit and entering them to win the ultimate prize—two tickets to Super Bowl XLVI plus $1000 for travel.
Additionally, in a partnership with journey gym—the only complete, lightweight, compact and durable universal gym—Smoothie King will support fans on their fitness journey through video content, motivational quotes, health tips and additional journey gym product giveaways. Ten lucky participants will garner both the journey gym, known as the "laptop of fitness", as well as a 2 year membership to the Health Is A Journey virtual gym, where they will be able to interact with journey gym's Star Trainers, including trainer Kim Lyon's from TV's The Biggest Loser, track their health and fitness progress and get access to premium content.
Providing guests with an affordable way to eat healthier and lose weight during their Fall Fit pledge, Smoothie King will offer special deals on its new Lean1 Smoothies throughout the campaign, kicking off at just $1.99 during the first week. Delivering 20-30 grams of premium protein that boosts energy levels at all times of the day, Smoothie King's Lean1 Smoothie helps burn body fat up to 68% faster, tone and define lean muscle, speed recovery from workouts and achieve and maintain a healthy, fit body. Lean1 Smoothies are available in 3 flavors – Vanilla, Chocolate and Strawberry – and are 100% lactose free, contain Omega-3 fatty acids, 17 fruits and vegetables, 3 grams of fiber, specialized herbal extracts that effectively suppress appetite and heart healthy phytosterols in every serving, making them a perfect meal replacement at under 300 calories.
"Fall is a time when a lot of people lose their motivation to stay healthy—with football season and holidays and the back to school routine," said Steve Kuhnau, Chairman and CEO of Smoothie King. "The Fall Fit Campaign allows us to reach our guests on a personal level—finding ways to encourage them to get and stay fit and offering special deals and incentives that will keep them inspired along the way. Providing them with nutritious smoothies is our first priority, rewarding them for their commitment to stay fit with tickets to the biggest game of the year is definitely a nice bonus."
"We understand that lack of time and funds is a reason that a lot of people make unhealthy food choices or don't exercise," said Cindy Kuhnau, co-founder and senior executive vice president of Smoothie King. "At Smoothie King, it is our mission to relentlessly influence people to live a healthy lifestyle. Offering our Lean1 Smoothie for just $1.99 is a way to help our fans achieve their fitness goals in a convenient, accessible way."
Smoothie King is the exclusive outlet for Lean1 Smoothies and Lean1 weight loss protein powder is available for purchase at select Smoothie King stores. For more information, please visit www.smoothieking.com, become a fan on Facebook to take the Oath to Oh Yes You Can at www.facebook.com/SmoothieKing or follow us on Twitter at @SmoothieKing.
About Smoothie King Franchises, Inc.
Smoothie King is a privately held; New Orleans-area-based Franchise Company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has more than 600 units operating in 32 states, the Caymans and the Republic of Korea. In 2011, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 18th year and no. 70 overall on the 2011 Franchise 500 list. Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking
SOURCE Smoothie King
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