Better Homes and Gardens Real Estate Wins 2011 WebAward for Outstanding Web Content

Lifestyle Real Estate Brand Recognized for Achievement in Website Design, Innovation and Technology

PARSIPPANY, N.J. 10-11-2011 — Better Homes and Gardens® Real Estate today announced that it has received a 2011 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association. The Better Homes and Gardens Real Estate website, bhgrealestate.com, received high marks from an international panel of judges for its design, innovation, content, technology, interactivity, copywriting and ease of use.

“Our website is designed to reflect our position as the real estate industry’s leading lifestyle brand by adding content and functionality that complements and enhances the home search preferences of today’s informed consumer,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “In addition to providing functional tools needed during the home buying process, we enhance the experience with information on neighborhoods and communities as well as home design and staging tips to ensure that a consumer’s experience matches their lifestyle needs. We get a great deal of traffic and encouraging feedback on our site, but it is especially gratifying to receive such a prestigious award from a respected web marketing organization.”

The Better Homes and Gardens Real Estate website is broadly divided into four sections:

  • “Look” for housing information on trends, school and community in a prospective neighborhood
  • “Learn” the process of buying and selling, financing, making an offer, closing and moving
  • “Live” in your new home with remodeling tips, makeovers, landscaping and green suggestions
  • “Video” a visual companion to the resources of the site

Additionally, in 2011 the company launched a new lifestyle search function on its website that enables prospective homebuyers to search for communities that have qualities most important to them, including high-rated schools, access to public transportation, cultural activities and more.

For more information, please visit www.bhgrealestate.com/. For more information on the WebAwards, please visit webaward.org/winner.asp?eid=15121.

About the WebAwards

WebAwards focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. WebAwards strive to “recognize the people and organizations responsible for developing some of the most effective and best web sites on the Internet today.” The Web Marketing Association, founded in 1997, applies almost a decade and a half’s worth of judging scores in defining what Internet marketing professionals should strive for in their website marketing and design efforts.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 23 U.S. states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

Media Contact:

Jim Gorman
Kwittken & Company
(646) 747-7166
jgorman@kwitco.com

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