New DQ(R) Grill & Chill(R) Opens in West Lafayette

New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

WEST LAFAYETTE, Ind. October 5, 2011 – The Dairy Queen® system’s newest, most exciting restaurant concept, a DQ® Grill & Chill® location has opened its doors at 135 S. Chauncey Ave. within the Chauncey Hill Plaza. This is the first DQ® Grill & Chill® in the area to serve Orange Julius® products. The 2,776-square-foot restaurant has added 25-35 new jobs in the area, contributing to Indiana’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association are projected to increase by almost 3 percent this year.

“We are excited to open West Lafayette’s first DQ Grill & Chill restaurant to serve Orange Julius specialty fruit smoothies and beverages, as well as our full menu of cravable DQ food and treat items," said restaurant operator Pat O’Neil, who operates the store with his wife Holly. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

The O’Neil’s have been DQ franchisees since 1998 and operate five additional DQ locations in the Lafayette area.

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurgers™ cooked to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites — such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones — guests will enjoy the delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

Design and Décor

The DQ Grill & Chillrestaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The restaurant can seat 62 guests.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen.

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