Christelle Lauture Works with Small Businesses to Achieve Their Potential

Lauture the newest ActionCOACH Business Coach in Fort de France, Martinique

October 14, 2011 // // LAS VEGAS – Sometimes it takes a big change to make the kind of life you want. Christelle Lauture, the newest ActionCOACH Business Coach in Martinique was lucky enough to find an opportunity to make big changes in her life, while, at the same time, helping her community through the business reeducation of local business owners.

ActionCOACH is the world’s leader in business and executive coaching. When Brad Sugars, Chairman and Founder, started the company in 1993, when the concept of business coaching was still in its infancy. By franchising the company in 1997, Sugars helped business coaching become more mainstream turning it into the second fastest growing category behind Information Technology. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching.

Before becoming an ActionCOACH Business Coach, Lauture was in charge of brand, marketing and commercial development for Chevron in Martinique, coordinating relationships between local retailers and the head office in Coral Gables, Florida. In this role she developed the skills necessary to help business owners to facilitate and implement change that is necessary for growth in any industry.

“My past career was very people-oriented and I had to multi-task all the time,” Lauture said. “In my previous role, I developed the ability to identify, analyze and solve problems. This, along with my solid marketing and linguistic background gives me the ability to help businesses of all types and sizes throughout Martinique.”

Lauture is a firm owner in Fort de France, Martinique. Her Master Licensees are Arnout Druyvesteyn and Janine Lie-A-Kwie. She began her journey as an ActionCOACH Business Coach in Las Vegas, Nevada where the ActionCOACH Global Office is located. Here she spent 10 days training with other new firm owners and business coaches from around the world. They learned the ins and outs of ActionCOACH, how to run a business the ActionCOACH way, branding, systems and techniques, as well as how to apply their knowledge to any business and much more.

“There is a real need for coaching and training in small businesses,” Lauture said, “And ActionCOACH has the systems, procedures and simple strategies that can be effective in any business. I’m very excited to help create jobs and a new economic dynamic in my community as an ActionCOACH Business Coach.”

ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in 39 countries, coaching more than 15,000 businesses every week. To learn more, go to


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