Yogurtland Joins Forces with the Avon Foundation for Women in the Fight against Breast Cancer

ANAHEIM, Calif.--(BUSINESS WIRE)--Yogurtland, the pioneers of the self-serve frozen yogurt category, has announced a partnership with the Avon Foundation for Women, the largest global corporate-affiliated philanthropic organization dedicated to women’s causes, to support breast cancer awareness. The frozen yogurt brand known for its premium quality offerings and personalized choices will support the partnership with a limited time frozen yogurt flavor, special toppings and collectable spoons.

“Yogurtland’s core philosophy centers on empowerment with its ‘you rule’ motto and is happy to ‘raise a spoon’ to the Avon Breast Cancer Crusade to help them further improve and save women’s lives as it has since it was founded in 1955.”

Symbolizing the nationally recognized color of breast cancer awareness, all participating Yogurtland locations will offer an exclusive pink frozen yogurt flavor in addition to the 16 original sweet and tart flavors throughout the month of October 2011. Yogurtland locations will also offer complimentary limited edition pink sprinkles and feature their biodegradable pink collectable spoons. At each participating Yogurtland location, there will information leading guests to the Avon Foundation’s online Breast Health Resource Guide to continue to educate the public about breast health and cancer risk. Additionally, as part of the partnership, Yogurtland will make a donation to the Avon Breast Cancer Crusade to support research to find a cure and prevent breast cancer and advancing access to care, regardless of a person’s ability to pay.

“Yogurtland is honored to partner with the Avon Foundation for Women to support the Breast Cancer Awareness cause and is looking forward to building this relationship in the coming years,” say Alexis Eldridge, Yogurtland Vice President of Marketing. “Yogurtland’s core philosophy centers on empowerment with its ‘you rule’ motto and is happy to ‘raise a spoon’ to the Avon Breast Cancer Crusade to help them further improve and save women’s lives as it has since it was founded in 1955.”

About Yogurtland Franchising, Inc.

Created in 2006, Yogurtland was the first national frozen yogurt brand to empower their customers with the ability to serve themselves, and revolutionized the now ubiquitous self-serve, pay-per-ounce model seen nationwide. An industry pioneer in premium-quality frozen yogurt, Yogurtland’s fundamental “You Rule” philosophy allows customers the freedom to create their own servings from a choice of 16 original sweet and tart flavors made with real ingredients and more than 35 toppings. Headquartered in Anaheim, Calif., Yogurtland is the nation’s leading and fastest-growing frozen yogurt brand, with over 160 locations in the U.S., Mexico and Guam. For more information about Yogurtland, please visit www.yogurt-land.com.

About Avon Foundation for Women

The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2010, Avon global philanthropy has donated more than $800 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.


Murphy O’Brien Public Relations
Chris Ward / Tracey Koblick
310-586-7106 / 310-586-7130
cward@murphyobrien.com / tkoblick@murphyobrien.com




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