Tailgating in the South Doesn't Make Sense Without the Tea

Charlotte, N.C. - Oct. 10, 2011— Born and bred on the border of the Carolinas, Bojangles’ knows the perfect tailgate setup isn’t complete unless all the key Southern food groups are represented – chicken, biscuits and, of course, iced tea. It‘s hard to imagine a proper tailgate without iced tea, which is why Bojangles’ created the new Big BO Box to provide plenty of room for all the tailgate classics.

With Bojangles’ new Big BO Box, fans of football and Bojangles’ alike can conveniently carry their tailgating essentials in one box rather than having a box for the food and carrying tea with their other hand. And we’re not talking about just any tea, but a half-gallon of Bojangles’ Legendary Iced Tea™, steeped the old-fashioned way and an ideal complement to Bojangles’ world famous chicken.

“In the South, where football is a top priority every fall, a tailgate gathering can occur in a stadium parking lot or a crowded living room,” said Bojangles’ Senior Vice President of Marketing Randy Poindexter. “Either way, the most important asset for a tailgate party, aside from the football, is food and drinks. No beverage represents the South better than iced tea, and now we’ve made it easier than ever to include this fan favorite in your next tailgate.”

Bojangles’ goes a step further to make tailgating a breeze by also including plates, napkins, condiments and utensils. No preparation needed – just swing by Bojangles’ on your way to the game and you’ll have the best spread in the parking lot - or your neighborhood.

Because Bojangles’ prepares each of its menu items fresh all day long, tailgaters can pick up world famous chicken and fixin’s as early as 8 a.m. when tailgating for a game with a midday kickoff, or tasty biscuit sandwiches late in the afternoon to tailgate for a nighttime game. To ensure your food is ready when you want it, Bojangles’ recommends calling ahead to place large orders.

Visit www.Bojangles.com to check out the menu and find the closest Bojangles’ to your
tailgating destination.

About Bojangles'

Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves only the highest quality and most flavorful food to its loyal customers, with all of its proprietary menu items made from scratch. A special blend of seasonings gives the food its unique flavor, including Bojangles’ core menu selections of its famous chicken, fresh made-from-scratch buttermilk biscuits and Legendary Iced Tea™ steeped the old-fashioned way. Bojangles’ serves breakfast all day, and offers unique Fixin’s like Bojangles’ Dirty Rice®, Bojangles’ Cajun Pintos® and Seasoned Fries™ along with other flavorful Fixin’ choices. First franchised in 1978, Bojangles’ boasts more than 500 locations in 10 states and the District of Columbia, primarily in the Southeast, as well as two international restaurants. The company was named one of the top 10 growth concepts in 2010 by both GE Capital and QSR magazine and was named among only eight restaurant groups in The Wall Street Journal’s “25 Franchise High Performers” across all industries. In 2011 surveys, Bojangles’ was shown to be the fastest-growing chicken chain and the fastest-growing free-standing drive-thru chain in the country. Its strong performance in all three day parts is what sets Bojangles’ apart from all other restaurants. For more information, visit www.bojangles.com.


Liz Baker8646723875elizabeth.baker@erwinpenland.com




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