Business Opportunity: A Growing Market in-home care Business

October 19, 2011 // // There are many factors contributing to an increased demand for home health care providers with both medical and non-medical expertise. Americans over the age of 65 will increase from approximately 40,000,000 in 2010 to 55 million by the year 2020. Senior citizens are not only living longer, but "baby boomers" are now approaching their retirement years, ensuring that there will always be a market for seniors seeking health care services. Since the cost of recuperating in hospitals is prohibitive, patients are being discharged early and require short-term assistance at home. This is creating an opportunity for home care franchises to provide these services.

Research and innovations in treatment technology, as well as medications, are making it more and more effective for people to be cared for at home rather than in a hospital setting. There are many benefits of a patient recovering at home instead of at a hospital or other health care institution. In-home care is more cost effective, with the average cost of a night in the hospital starting in the thousands of dollars. Because patients staying at home are in a familiar environment, and close to family and friends, their quality of life improves. The burden of care in these scenarios falls upon family and/or friends, which can lead to burnout for individuals who have not been trained to deal with these situations. To help those in need of home healthcare services, the development of Healthcare Teams and Healthcare Providers allows patients to be treated in their home environments.

There is a large market of seniors in need of home care services that provides an excellent business opportunity for those looking to become part of a home care franchise. Healthcare costs are rising at an accelerating rate, which will make home health care a more affordable option for patients. Those looking to take advantage of this opportunity should draft a viable business plan that specifies how their home care franchise will meet this increased demand for home services.

To get more information about FirstLight HomeCare franchising opportunities, please visit or call 513-677-7789.

About FirstLight HomeCare

FirstLight HomeCare creates a new standard in non-medical, in-home care customized for seniors, new mothers and those recovering from illness, injury or surgery. The demand for high-quality in-home care is at an all-time high, with more than 12 percent of Americans over 65 and wanting to remain independent for as long as possible. FirstLight HomeCare combines best practices of a dynamic senior leadership team with more than 110 years of collective senior care experience and innovative approaches to make this franchise an emerging market leader in a fast-growing industry. FirstLight HomeCare franchises have exclusive access to Foundation FirstSM, the best-in-class franchise support system bringing together 26 franchise essentials, unmatched in the industry. Prime territories are going quickly, for more information please visit Follow CEO Jeff Bevis on Twitter @jbevisfranchise and read his blog

Media Inquiries:

Heather Horsey
Weise Communications
303-996-9940 x. 107


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