Banana Republic and Clos du Bois Winery Unveil Limited-Edition Holiday Bottles
October 21, 2011 // Franchising.com // Sonoma County, Calif. - This holiday season, Banana Republic and Clos du Bois Winery will bring cheer to parties, stockings and fireside evenings with the introduction of limited-edition wine bottles adorned with festive labels designed by Banana Republic Creative Director Simon Kneen. Retailing for under $20, Kneen’s hand-sketched labels embellish Clos du Bois’ two most popular wines - the North Coast Chardonnay and North Coast Cabernet Sauvignon.
Inspired by the glamour of the holidays, the bottles illustrate the brands’ shared passion for effortless sophistication. Each sketch is a perfect fit for the wine it adorns—the “go-to” little black dress is particularly fitting for a universal favorite like Chardonnay, while a red full-skirted frock made for romance and dancing the night away makes a bold statement on the Cabernet Sauvignon.
“What really excites me about this creation is that it offers our consumers a completely different option for holiday gifts this year,” says Kneen. “Everything deserves a little extra sparkle and glamour over the holiday season, so why not your wine too? It’s safe to say everyone on my list knows what they’re getting this year!”
These limited-edition wines not only make a great gift, they make a perfect party. To complete any holiday fête, Banana Republic and Clos du Bois have added a specialized QR code to each label that offers consumers a one-stop shop for party planning. Using any mobile phone or handheld device, customers can instantly access a holiday party soundtrack, style tips from Banana Republic’s Simon Kneen, entertaining advice from lifestyle expert Katie Lee and food and wine recommendations from Clos du Bois Winemaker Gary Sitton.
“We jumped at this unique opportunity to give our classic Chardonnay and Cabernet Sauvignon a stylish holiday makeover,” says Sitton. “We are still offering the same quality and consistency of the wine itself, but with a festive twist that makes it even more enjoyable to drink.”
The Chardonnay retails for $16.99 and the Cabernet Sauvignon for $18.99, available for purchase on www.ClosduBois.com starting November 1, 2011.
About Banana Republic
Banana Republic is a global accessible luxury brand that delivers modern, soulful and effortless style. Banana Republic’s lifestyle collections are characterized by elevated design and luxurious fabrications at approachable prices. Banana Republic collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at over 600 retail locations in the United States, United Kingdom, Canada, Japan, Italy, BananaRepublic.com, BananaRepublic.ca, BananaRepublic.eu, or (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe and the Middle East.
About Clos du Bois Winery
For nearly 30 years, Clos du Bois has crafted award-winning wines that showcase the best of the Sonoma County wine region, particularly the Alexander Valley, home of the winery and estate vineyards. The extraordinary fruit grown within this appellation is the basis of the Clos du Bois style — elegant, soft and supple wines that offer complexity and aging potential. With more soil types than France, Founder Frank Woods recognized the potential of Sonoma County as a world-class wine growing region, and it is here in Sonoma’s Alexander Valley where Clos du Bois has been making outstanding wines for more than three decades. Woods’ vision was to marry the best of California wines, which were rich, fruit forward and robust, with the best of French wines, which had an undeniable elegance. With a focus on sourcing quality grapes from Alexander Valley, Russian River Valley and the surrounding North Coast, the resulting collection of wines highlight a style that is both elegant and approachable – the signature of Clos du Bois. For more information, please visit ClosduBois.com.