Villa Enterprises Management Celebrates Grand Opening At Rio Grande Valley Premium Outlets

New Texas Quick Service Restaurant Location Adds To Vast Concept Portfolio

October 24, 2011 // Franchising.com // MORRISTOWN, N.J. – Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises), the global multi-concept restaurant franchisor, announced today the grand opening of its new South Philly Steaks & Fries Texas location.

Located at the Rio Grande Valley Premium Outlets in Mercedes, Texas, this quick service restaurant will mark the ninth South Philly Steaks & Fries concept location when it celebrates its grand opening on Oct. 17.

“We are excited to expand our vast concept portfolio with the grand opening of South Philly Steaks & Fries in the Texas market,” said Villa Enterprises Management Senior Vice President of Business Development Adam Torine. “The debut of this new location gives us the opportunity to offer fresh, delicious and convenient meal options to hungry outlet shoppers. We look forward to continuing to provide our fresh food options made with the highest quality ingredients and exceptional customer service.”

About Villa Enterprises Management

Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises) is a global multi-concept restaurant franchisor with more than 300 quick service restaurant (QSR) locations across 38 U.S. states along with five additional countries. Founded in 1964 by Naples, Italy native Michele Scotto as a small pizzeria next to the Ed Sullivan Theater in New York City, Villa Enterprises today is an international organization that owns several unique QSR brands: Villa Fresh Italian Kitchen, Villa Pizza; Green Leaf’s; Bananas; Casa Java; Mo’ Burger; Far East; and South Philly Steaks & Fries. These brands can be found in malls, airports, casinos, college campuses, and outlet centers across the U.S. and internationally. Additionally, Villa Enterprises Management owns and operates several upscale full-service restaurants in the New York City Metro area. For more information, please visit www.villaenterprises.com.

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