Weichert, Realtors Aligns with RPR for Major East Coast Market Launches

October 24, 2011 // Franchising.com // Weichert, Realtors®, a family of full-service real estate and financial services companies and one of the nation’s leading providers of homeownership services, and Realtors Property Resource™ (RPR), a wholly owned subsidiary of the National Association of REALTORS®, have agreed to make RPR’s national database of property information available to Weichert Sales Associates. In addition, Weichert will leverage RPR’s newest Broker Tool Sets product release.

Weichert branding was integrated within the RPR Broker Tool Sets in conjunction with the recent RPR application launch to the more than 42,000 REALTOR members of the Metropolitan Regional Information System (MRIS) in Maryland, Virginia, Washington, D.C., and parts of Pennsylvania, Delaware and West Virginia. In addition to the 56 Weichert sales offices in the MRIS market area, 49 other Weichert offices can access the RPR database in New Jersey and New York State, with an additional 88 Weichert offices pending launch in surrounding areas.

Weichert’s decision to adopt the Broker Tool Sets enhances its access to RPR’s robust national, parcel-centric database by allowing its Sales Associates to also leverage four distinct Broker Products: Company Branding, Affiliated Service Support, the RPR Chart Service and the RPR Data Tool.

“We are pleased to be able to offer our Sales Associates the additional resources that RPR provides,” said Jace Botti, head of residential sales for Weichert, Realtors. “There is no doubt that in today’s information age, there is a benefit to being able to quickly and easily provide homebuyers and sellers with the most up-to-date and accurate information available.”

RPR’s Broker Tool Sets are designed to help real estate firms leverage the large database of property information which RPR has compiled, including assessor and recorder data, multiple listing data, mortgages, foreclosures and pre-foreclosures, demographics, and geographic information. In addition, RPR will provide brokers with new ways to help promote their brand identity, consistency, and service delivery, and integrate their core services into the RPR product for Sales Associates which is delivered through each multiple listing service within their local REALTOR Association.

Another enhanced feature within the RPR Broker Tools Set will be the ability to provide market trending tools that will assist with future business strategies and planning initiatives for brokers, owners, and managers.

RPR CEO Dale L. Ross stated, “RPR was created to offer brokers and agents across the country the opportunity to be more productive by offering a one-stop source for valuable nationwide data on every property in the country. This no-charge, REALTOR-only benefit saves time and money, and will help to create more opportunities and value for sales agents with their consumers. It’s gratifying to see a company of Weichert, Realtors’ stature in the real estate industry affirm that value and offer it to their brokers, managers and Sales Associates.”

About Weichert, Realtors

Since 1969, Weichert, Realtors has grown from a single office into one of the nation's leading providers of homeownership services by putting its customers first. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. Weichert leverages its customer website, www.weichert.com, one of the most visited real estate websites in the nation, to help families and individuals realize the dream of homeownership through quick and easy access to listing information and the services of its real estate professionals nationwide. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD. Weichert franchised offices are independently owned and operated.

About Realtors Property Resource (RPR)

RPR is a technology initiative created in 2009 as one of the National Association of REALTOR’S® (NAR’s) Second Century Initiatives and was developed by the NAR for the exclusive use of its 1 million REALTOR® members. Realtors Property Resource, LLC is a wholly owned subsidiary corporation of the National Association of REALTORS® with offices in Washington D.C., Chicago, IL and Irvine CA. For more information on Realtors Property Resource go to: blog.narrpr.com/info.

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