October 25, 2011 // Franchising.com // (BOISE, ID) – After seasons of preparation, Beef 'O' Brady's is claiming home court advantage in Boise on October 24, 2011. As the first location West of the Rockies, the 212-unit franchise of family sports pubs & restaurants is best known for great food, the ties it builds with its communities and will serve as Boise’s unrivaled setting where game time meets family time.
“We're the place where families, local sports groups and friends can come together and enjoy great food in a dynamic environment,” said local owner, Jim Wood. “There’s a strong sense of excitement that’s built into each Beef 'O' Brady's, and the energy at our new restaurant will be unmatched.”
Jim and his wife, Linda, have been instrumental entrepreneurs in the community for last 15 years. Successfully opening a chain of pizza restaurants in the Boise area, the husband-wife team is no stranger toward bringing great food and creating jobs in the community. Looking to offer the Meridian area are more sit-down, family-fun experience, the couple sold their pizza business in 2009 to launch this new family venture with Beef 'O' Brady's.
The Meridian Beef 'O' Brady's, located at 1505 South Eagle Rd. is the first location to open in the Northwestern region of the U.S. and will feature a 110-inch HD projector and 51 large screen plasma TVs, complemented by smaller screens for viewing from anywhere in the restaurant. It will also have interactive video games for children and a menu offering Buffalo wings, hand-breaded chicken tenders, salads, a variety of sandwiches and burgers and mix-and-match desserts.
In addition to the food and atmosphere, people also take a quick liking to Beef 'O' Brady's because of the franchise’s dedication to community outreach. Since the company’s inception, each Beef 'O' Brady's has been committed to strengthening local ties through philanthropic partnerships and volunteerism.
“We plan to become an integral part of the Meridian community,” said Wood. “Already, we are creating ties with the community through sponsorships of local sporting organizations and we are eager to expand our involvement. Every Beef’s tells a story about their community, and we are no different.”
The Beef 'O' Brady's of Meridian offers a re-engineered menu that features its famous wings, St. Louis-Style ribs with Sweet Baby Ray’s® barbeque sauce, grilled shrimp available as a main dish or as a salad, a build your own Angus burgers option, affordable mix-and-match dessert combinations and much more.
Ironically, despite what its name implies, Beef 'O’ Brady’s is best known for its Buffalo chicken wings. Originally, the chain’s menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even “hotter” place to eat.
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 210 locations in 21 states. Visit www.beefobradys.com for more information.