October 26, 2011 // Franchising.com // WAYNE, NJ – Toys“R”Us® is delivering toys to the world as The Great Big Toys“R”Us Book, the ultimate guide for holiday toy shoppers filled with hundreds of deals on today’s hottest products, begins to arrive in homes and newspapers nationwide this weekend. Jam-packed with 80 pages of toys, games, consumer electronics, dolls and video games, as well as many items only available at Toys“R”Us, the arrival of this signature Toys“R”Us guide to coveted playthings is highly anticipated by kids who can’t wait to thumb through the pages to circle the gifts they want to discover on Christmas morning. For parents starting their Christmas shopping, this catalog overflows with nearly $8,000 in savings – more than ever before – and more than 50 free gifts-with-purchase available in Toys“R”Us stores from Sunday, October 30 through Wednesday, November 23, while supplies last.
“Every year, kids of all ages eagerly wait with pent-up excitement for the arrival of The Great Big Toys“R”Us Book, which truly signals the start of the holiday shopping season. This year’s book is bursting at the seams with incredible deals, so we added extra pages of savings that will be emailed daily,” said Greg Ahearn, Chief Marketing Officer, Toys“R”Us, U.S. “While kids are sure to dog ear pages and circle all of the toys they hope to find under the Christmas tree, parents will be overjoyed with the incredible savings found within these 80 pages of wondrous toys.”
The company has expanded the catalog into the digital realm with e-mailed bonus pages of holiday-themed deals and discounts that could not fit between the covers of The Great Big Toys“R”Us Book. Customers equipped with smartphones that can read quick response (QR) codes will find additional multimedia content about select products within The Great Big Toys“R”Us Book. As a bonus, starting on Friday, October 28, members of the company’s official Facebook fan page at Facebook.com/Toysrus can browse the entire catalog, clicking “like” on items to share their favorite toys with Facebook friends and family. Customers can also experience a digital version of ultimate toyshopping guide online at Toysrus.com/HolidayBook beginning Sunday, October 30.
As shoppers begin seeking toys for children on their list, while looking for items that offer both quality and value, Toys“R”Us delivers with its unique value proposition of affordable fun. From the hottest toys, like Sesame Street® Let’s Rock!™ Elmo, LeapPad Explorer™, Air Hogs® Hyper Actives™ and Monster High® to Toys“R”Us exclusive items such as Air Swimmers® eXtreme, My Keepon®, Moshi Monsters™ and The Trash Pack™, The Great Big Toys“R”Us Book showcases this year’s most sought after items that will have kids jumping for joy and values that will wow parents.
Featuring a broad assortment of classic brands throughout the book, including Hasbro®, LEGO®, Barbie®, Fisher-Price® and more, the hottest toys of 2011 can be found at savings sure to delight the savviest of shoppers. Highlights of the values and deals valid from Sunday, October 30 through Wednesday, November 23, while supplies last, include:
This year, customers who have already signed up for e-mails from Toys“R”Us will receive digital pages of additional savings from The Great Big Toys“R”Us Book. New customers may sign up to receive these special e-mails by visiting http://toysr.us/nJHBXf.
Toys“R”Us makes it easy and rewarding for parents to purchase gifts for their children or let family and friends know which toys top their child’s wish list, including the following services:
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 520 international stores and over 230 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
*This deal is available in-store only.
**Excludes video games.
***Maximum reward accumulation during this holiday period is $50 “R”Us Dollars. Qualifying purchases exclude gift cards, shipping and handling charges and reward-eligible greeting cards, formula and diapers.
****Valid dates may vary on reward certificates.
*****Some exclusions apply. See store for details. Toys“R”Us Express and Outlet stores do not participate in the company’s layaway program.