InterContinental Hotels & Resorts Announces Exclusive Partnership with Agraria for Guest Bath Amenities
America’s oldest and largest luxury home fragrance company becomes global preferred brand
October 26, 2011 // Franchising.com // LAS VEGAS – InterContinental Hotels & Resorts today announced an exclusive partnership with Agraria, America's oldest and largest luxury home fragrance company, to provide guest amenities at the 170 InterContinental hotels and resorts around the world, beginning next summer.
In the early 1970’s Agraria opened its first shop on Nob Hill in San Francisco, around the same time that InterContinental began managing the InterContinental Mark Hopkins San Francisco, its first hotel in North America. Today, Agraria can be found at the finest luxury retailers throughout the world.
“InterContinental Hotels & Resorts was founded in North America in 1946, and it’s great to be able to partner with an iconic American brand, that like us has successfully grown its business internationally and that will offer a product formulated exclusively for our sophisticated jet-set guests,” said Simon Scoot, vice president, Global Brand Management, InterContinental Hotels & Resorts.
"We are delighted to partner with InterContinental Hotels & Resorts on an exclusive worldwide basis. InterContinental is dedicated to providing authentic experiences for its guests, and Agraria's timeless fragrances and high quality toiletries will further enhance their stay," said Jim Gentry, Co-Owner and CEO, Agraria.
Agraria was clearly identified as the partner of choice after a comprehensive research process to choose one toiletry brand that addressed the needs at InterContinental Hotels & Resorts around the globe, including exclusivity, premium brand positioning and green packaging.
Agraria products are consistently recommended by editors of top beauty and fashion magazines including Vogue, Vanity Fair and InStyle.
About InterContinental Hotels & Resorts
InterContinental Hotels & Resorts has 170 hotels, located in more than 60 countries with local insight that comes from over 60 years of experience. At InterContinental we believe that superior, understated service and outstanding facilities are important, but what makes us truly different, is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what's special about a destination, by sharing our knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit www.intercontinental.com.
Agraria is the oldest and largest luxury home fragrance company in America, and many world travellershave fond memories dating back to the 1970’s of discovering the Agraria shop in San Francisco. Agraria always uses fragrances blended using natural botanicals from around the world. The concentrated Agraria fragrance formulations are vibrant and complex using premium quality perfume-grade oils with natural elements. Today, Agraria products can be found at the finest shops throughout the world...from San Francisco to Shanghai, Miami to Milan, Dublin to Dubai, and London to Los Angeles. For more information, visit www.agrariahome.com.
Caroline Sanfilippo, InterContinental Hotels & Resorts, firstname.lastname@example.org, +1(770) 604-2495
Natasha Gullett, InterContinental Hotels & Resorts, email@example.com, +1(770) 604-5597
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with almost 60 million members worldwide.
IHG is the world’s largest hotel group by number of rooms and franchises, leases, manages or owns over 4,400 hotels and more than 656,000 guest rooms in 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG expects to recruit around 160,000 people worldwide over the next few years and is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.